Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: Data Presentation, Regression Analysis, Generative AI, Statistical Methods, Data Literacy, Statistical Analysis, Statistical Reporting, Data-Driven Decision-Making, Correlation Analysis, Technical Communication, Data Visualization, Probability & Statistics, Data Analysis, Exploratory Data Analysis, Scatter Plots, Descriptive Statistics, Statistical Hypothesis Testing, Predictive Analytics, Data Storytelling, Box Plots
Beginner · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, Machine Learning Methods, Data Science, Supervised Learning, Generative AI, Machine Learning, Anomaly Detection, Data Preprocessing, Data Analysis, Recurrent Neural Networks (RNNs), Data Manipulation, Python Programming, Exploratory Data Analysis, Machine Learning Algorithms, Jupyter, Classification Algorithms
Advanced · Specialization · 3 - 6 Months

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard
Beginner · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Engineering Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Engineering, Recruitment Strategies
Build toward a degree
Beginner · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Cloud Deployment, Cloud Computing, Cloud Services, Cloud Infrastructure, Scalability, Public Cloud, Software As A Service, Infrastructure As A Service (IaaS), Cloud Management, Platform As A Service (PaaS), Private Cloud, Hybrid Cloud Computing, Virtualization
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Marketing Analytics, Big Data, Generative AI, Customer Insights, Analytics, Predictive Modeling, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Forecasting
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Descriptive Statistics, Linear Algebra, Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Artificial Intelligence, Probability, Regression Analysis, Calculus, Statistical Analysis, Advanced Mathematics, Applied Mathematics, Probability Distribution, Mathematical Modeling, Statistical Modeling, Machine Learning Algorithms, Dimensionality Reduction
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Digital Transformation, Big Data, Public Policies, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Emerging Technologies, Governance
Beginner · Course · 1 - 4 Weeks

L&T EduTech
Skills you'll gain: Oil and Gas, Petroleum Industry, Big Data, Data Management, Data Processing, Artificial Intelligence and Machine Learning (AI/ML), Process Engineering, Geostatistics, Anomaly Detection, Image Analysis, Production Process, Machine Learning, Artificial Intelligence, Physical Science, Natural Resource Management, Exploratory Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Company, Product, and Service Knowledge, Customer Analysis, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

École Polytechnique
Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Development, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Innovation, Telecommunications
Intermediate · Course · 1 - 4 Weeks