Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Apache Spark, Apache Hadoop, Data Lakes, Big Data, Linux Commands, File Systems, Data Management, Command-Line Interface, Data Processing, Software Installation, Distributed Computing, System Configuration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Ggplot2, Tidyverse (R Package), Data Visualization, Data Analysis, Exploratory Data Analysis, R Programming, Data Visualization Software, Data Manipulation, R (Software)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Research Reports, Report Writing, Case Studies, Business Writing, Market Data, Analysis, Data Analysis, Financial Analysis, Concision, Proofreading, Financial Statements, Target Audience
Mixed · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Supervised Learning, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, Data Mining, Learning Theory, Human Computer Interaction, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Histogram, Data Analysis, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistical Software, Statistics, Data Management, Research, Psychology
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Workflow Management, Artificial Intelligence, Accounting and Finance Software, Excel Macros, Emerging Technologies, Digital Transformation, Natural Language Processing, Data Manipulation, Unstructured Data, Scalability
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Pandas (Python Package), Exploratory Data Analysis, Data Visualization Software, Data Manipulation, Data Analysis, Data Transformation, Python Programming, Data Structures, Data Import/Export, Software Installation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Supplier Relationship Management, Supplier Management, Procurement, Vendor Management, Ethical Standards And Conduct, Purchasing, Business Ethics, Strategic Sourcing, Governance, Social Impact, Compliance Training, Contract Management, Supply Chain, Accountability, Regulation and Legal Compliance, Due Diligence, Risk Management, Market Analysis
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Preprocessing, Large Language Modeling, Data Import/Export, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Data Quality, Data Analysis, Natural Language Processing, Classification Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Text Mining, Unstructured Data, Data Analysis, Natural Language Processing, Pandas (Python Package), Data Manipulation, Data Preprocessing, Python Programming
Beginner · Guided Project · Less Than 2 Hours