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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.


Popular Social Media Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Channel, Marketing Budgets, Customer Insights, Sales Process, Regression Analysis, Forecasting, Data Analysis, Return On Investment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    289 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics with Meta

    Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: User Research, Data Cleansing, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Product Analytics and AI

    Skills you'll gain: Customer Analysis, Analytics, Business Analytics, Demand Planning, Usability Testing, Product Management, Customer Insights, A/B Testing, Agile Methodology, User Experience, Data-Driven Decision-Making, Predictive Analytics, Data Science, Product Testing, Agile Software Development, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    500 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Interpret Analytics: Boost Engagement & Optimize Content

    Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Web Content, Drive Engagement, Content Marketing, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Search Engine Optimization, Performance Analysis, Data Analysis, Information Architecture, Process Improvement and Optimization, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Meta

    GenAI in Social Media Marketing

    Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Content, AI Personalization, Social Media Strategy, MarTech, Content Creation, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Data Storytelling, Marketing Budgets, Heat Maps, Looker (Software), Process Mapping, Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Campaigns, Marketing Strategies, Brand Management, Campaign Management, Marketing, Instagram, Content Creation, Performance Analysis, Email Marketing, Marketing Analytics, Web Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analytics: Uncover Web Traffic Secrets

    Skills you'll gain: Web Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Technical Documentation, Technical Communication, Performance Metric, Data Analysis, Data-Driven Decision-Making, Team Oriented, Data Presentation

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media analytics courses

  • Web Analytics & Reporting: Coursera
  • Data Analytics Methods for Marketing: Meta
  • Marketing Analytics with Meta: Meta
  • Google Analytics: Reports & Traffic Analysis: Coursera
  • Analyze GA4: Fix Your Data: Coursera
  • Product Analytics and AI: University of Virginia
  • Interpret Analytics: Boost Engagement & Optimize Content: Coursera
  • GenAI in Social Media Marketing: Meta
  • User Retention Analytics: Coursera
  • Boost Engagement: Optimize AI Content Performance: Coursera

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