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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
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    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Campaigns, Marketing Strategies, Brand Management, Campaign Management, Marketing, Instagram, Content Creation, Performance Analysis, Email Marketing, Marketing Analytics, Web Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques

    4.6
    Rating, 4.6 out of 5 stars
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    32 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
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    Alex Genadinik

    Reddit Marketing To Boost Traffic And Sales

    Skills you'll gain: Social Media Marketing, Blogs, Product Promotion, Social Media, Advertising, Content Marketing, Target Audience, Lead Generation, Web Analytics and SEO, Drive Engagement, Community Development

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Scrimba

    Tailwind CSS Practice Project: Build a Product Card

    Skills you'll gain: Cascading Style Sheets (CSS), Responsive Web Design, UI Components, Animations, Mockups, Front-End Web Development, Typography, Web Development

    5
    Rating, 5 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation

    4.9
    Rating, 4.9 out of 5 stars
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    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
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    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Marketing Analytics, Marketing Automation, Budgeting, Customer Analysis, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs), Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    688 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Jasper AI: Writing a Product Review Blog Post

    Skills you'll gain: Target Audience, Blogs, Copywriting, User Feedback, Writing, Prompt Engineering, Generative AI Agents, Content Creation, Product Knowledge, Editing, Digital Content

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
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    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Plan Execution, Brand Management, Campaign Management, Marketing Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Digital Marketing, Branding, Business, Product Lifecycle Management

    5
    Rating, 5 out of 5 stars
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    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Customer Insights, Target Audience, Content Strategy, Persona (User Experience), Social Media Content, Data Storytelling, Marketing Analytics, Performance Measurement, Scheduling, Drive Engagement, Key Performance Indicators (KPIs), Return On Investment, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    LearnKartS

    Master AI for Digital Marketing & Content Creation

    Skills you'll gain: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Podcasting, Social Media Content, Email Marketing, Copywriting, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Marketing, AI Personalization, ChatGPT, Strategic Marketing, Content Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Digital Marketing, Persona Development, Social Media Campaigns, Content Creation, Automation, Ethical Standards And Conduct, Analytics, Graphic and Visual Design, Creativity, Natural Language Processing, Personal Development

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Optimization with Next.js: Build a Product Portfolio Website

    Skills you'll gain: Frontend Performance, React.js, JavaScript Frameworks, Front-End Web Development, HTML and CSS, Web Development, Web Design, Cascading Style Sheets (CSS), Microsoft Visual Studio

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Social Media Marketing and Brand Advocacy: Simplilearn
  • Reddit Marketing To Boost Traffic And Sales: Alex Genadinik
  • Tailwind CSS Practice Project: Build a Product Card: Scrimba
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Analyze and Create Your AI Marketing Plan: Coursera
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Jasper AI: Writing a Product Review Blog Post: Coursera
  • Marketing Fundamentals and Strategy Case Studies: EDUCBA
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Master AI for Digital Marketing & Content Creation: LearnKartS

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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