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ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

This course is part of multiple programs.

Instructor: Anton Voroniuk

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1,977 already enrolled

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7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

How to effectively use ChatGPT, Midjourney, Gemini, and DeepSeek to create compelling marketing content, visuals, and strategies.
Techniques for automating marketing tasks and optimizing campaigns using generative AI tools.
Best practices for ethical AI use and prompt engineering to maximize AI-driven marketing impact.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

Master the four most powerful AI marketing tools and transform how you create, scale, and optimize content. In this hands-on course, you'll learn to leverage ChatGPT for persuasive copywriting, Midjourney for stunning visual assets, Gemini for strategic insights, and DeepSeek for high-volume automation — all integrated into cohesive marketing workflows.

What makes this course unique is its practical, tool-agnostic approach. Rather than treating each AI platform in isolation, you'll discover how to combine them strategically across your entire marketing funnel. You'll build real prompt engineering skills, create reusable automation templates, and develop the critical thinking needed to evaluate AI-generated content for quality and ethics. By the end, you won't just know how to use these tools — you'll understand when and how to use them together for maximum impact. You'll leave with ready-to-implement workflows, a portfolio of AI-generated marketing assets, and the confidence to lead AI adoption in your organization. This course is the foundation of the AI for Content Creation Specialization, preparing you to master specialized skills in image generation, video production, audio creation, and presentation design.

Module details

This module introduces the core concepts of generative AI in marketing, explores key tools like ChatGPT and Gemini, and examines their strategic applications, benefits, and challenges.

What's included

5 videos2 readings2 assignments

5 videosTotal 35 minutes

Introduction to the Course2 minutes
Generative AI in Marketing—A Strategic Overview11 minutes
Comparing ChatGPT, DeepSeek, Gemini, etc 10 minutes
Using Specialized Marketing Tools: Elsa AI from M1-Project5 minutes
Theoretical Foundations of AI in Marketing 8 minutes

2 readingsTotal 25 minutes

What is GenAI?10 minutes
The Rise of Generative AI in Marketing 15 minutes

2 assignmentsTotal 45 minutes

Generative AI Fundamentals30 minutes
Tool Selection and Workflow Design15 minutes

This module provides hands-on guidance for using ChatGPT in marketing, covering content creation, personalization, campaign planning, and the development of custom GPTs for strategic use.

What's included

5 videos1 reading1 assignment1 discussion prompt

5 videosTotal 27 minutes

Introduction to ChatGPT – Interface, API, and Customizing5 minutes
Writing Marketing Copy: Emails, Blogs, Ads, and Product Descriptions5 minutes
Personalization and Customer Interaction Flows6 minutes
Creating MyGPTs for Marketing6 minutes
ChatGPT for Campaign Planning & Analytics5 minutes

1 readingTotal 10 minutes

Prompts Library10 minutes

1 assignmentTotal 30 minutes

ChatGPT Fundamentals30 minutes

1 discussion promptTotal 10 minutes

How would you use ChatGPT to drive content strategy?10 minutes

This section introduces the basic ChatGPT features to help you work more efficiently.

What's included

7 videos3 readings

7 videosTotal 25 minutes

How to Manage ChatGPT's Memory4 minutes
Upload Images and Analyze Them3 minutes
Creating Images in ChatGPT4 minutes
Generate Charts and Diagrams with ChatGPT4 minutes
Creating Projects from Your Chats5 minutes
Creating Tasks in ChatGPT2 minutes
Using the Deep Research Feature3 minutes

3 readingsTotal 50 minutes

Memory in AI: Why Context Matters20 minutes
Best Practices for Image Preprocessing in AI Applications15 minutes
Deep Research with AI: Unlocking the Power of Large-Scale Data15 minutes

This module explores how Google Gemini can support marketers through advanced competitor research, SEO-driven content, and AI-powered customer insights for strategic decision-making.

What's included

7 videos2 readings2 assignments

7 videosTotal 32 minutes

What is Gemini? Overview & Capabilities for Marketers8 minutes
Market and Competitor Analysis Using Gemini4 minutes
SEO and Search-Centric Content Creation4 minutes
Customer Segmentation and Journey Mapping with AI Insights5 minutes
Brainstorming Ideas with Gemini2 minutes
Generating Summaries and Notes2 minutes
Best Practices for Using AI to Drive Marketing Campaigns7 minutes

2 readingsTotal 25 minutes

SEO in the AI Era: How AI Enhances Search Engine Optimization15 minutes
Prompting with Purpose: A Marketer’s Guide to Gemini10 minutes

2 assignmentsTotal 45 minutes

Prompt Evaluation for Idea Generation and Summarization15 minutes
Marketing Intelligence with Gemini30 minutes

This module highlights DeepSeek’s strengths in automating marketing workflows, enabling high-volume content creation, and applying prompt programming for scalable, efficient execution.

What's included

8 videos2 readings1 assignment1 discussion prompt

8 videosTotal 44 minutes

What Sets DeepSeek Apart? API-Focused Use Cases7 minutes
High-Volume Content Generation: Landing Pages, Catalogs, FAQs5 minutes
Automation Scripts for Marketing Tasks5 minutes
Using DeepSeek for A/B Testing Content Variants3 minutes
Prompt Programming and Systematic Prompting3 minutes
Business SWOT Analysis7 minutes
Portfolio Strategy for Product Development6 minutes
Analyzing Financial Models7 minutes

2 readingsTotal 30 minutes

The Role of AI in Content Ideation and Creative Processes15 minutes
Key Metrics for Product Success15 minutes

1 assignmentTotal 30 minutes

High-Volume & Automation Strategy30 minutes

1 discussion promptTotal 10 minutes

Share an idea for automating a routine marketing task using DeepSeek.10 minutes

This module explores how marketers can use Midjourney to create impactful visual content, while addressing ethical concerns around authenticity, intellectual property, and brand integrity.