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Analyze and Create Your AI Marketing Plan

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Analyze and Create Your AI Marketing Plan

This course is part of AI-Powered Modern Marketing Specialization

Instructor: ansrsource instructors

Included with

Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the AI-Powered Modern Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key discovery moments using a guided worksheet, then design a focused marketing plan that connects goals, budgets, and geo-targeted tactics. Step-by-step templates and examples make planning practical and measurable—helping you turn AI insights into real marketing results.

Module details

What's included

7 videos2 readings3 assignments

7 videosTotal 22 minutes

Meet Your Course Guide2 minutes
Why AI Is Changing How People Discover Brands6 minutes
Everyday Examples: AI in Search and Recommendations3 minutes
What’s in a Beginner-Friendly AI Marketing Plan3 minutes
Setting Goals and Geo-Targets in Practice3 minutes
If Your Budget Shrinks, What Would You Adjust First?2 minutes
Congratulations and Continuous Learning Journey2 minutes

2 readingsTotal 20 minutes

Simple Guide to the AI-Enhanced Buyer Journey10 minutes
Step-by-Step: Budgets, Targets, and KPIs10 minutes

3 assignmentsTotal 50 minutes

Hands on Activity: Map a Simple Buyer Journey and Highlight AI Touchpoints15 minutes
Hands on Activity: Guided Planning Template: Draft Channels, Budget, and Risks15 minutes
Graded Quiz: Analyze and Create Your AI Marketing Plan20 minutes