Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.
Northeastern University
Skills you'll gain: Responsible AI, Data Ethics, Social Determinants Of Health, Psychiatry, Mental Health Counseling, Clinical Research Ethics, Health Equity, Mental Health, Artificial Intelligence, Mental Health Diseases and Disorders, Natural Language Processing, Healthcare Ethics, Data Security, Governance, Risk Mitigation, Risk Analysis
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Prompt Engineering, Generative AI Agents, AI Personalization, Responsible AI, LLM Application, Language Competency, Language Learning, ChatGPT, Vocabulary, Communication, Writing
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Stakeholder Engagement, User Story, Stakeholder Communications, Executive Presence, Persuasive Communication, Strategic Communication, Communication Planning, Influencing, Leadership, Project Risk Management, Stakeholder Management, Data Management, Professional Development, Team Building, Data Integrity, Meeting Facilitation, Negotiation, Data Presentation, Communication, Risk Management
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Data Literacy, Unsupervised Learning, Data Science, Applied Machine Learning, Data Analysis, Machine Learning, Big Data
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Excel Formulas, Data Visualization, Data Literacy, Business Analysis, Data Presentation, Business Intelligence, Statistical Analysis, Statistical Methods, Analytics, Spreadsheet Software, Data Analysis, Data Analysis Software, Correlation Analysis, Case Studies, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Statistical Hypothesis Testing, SPSS, Statistical Analysis, Statistical Methods, Sampling (Statistics), Descriptive Statistics, Correlation Analysis, Regression Analysis, Probability & Statistics, Statistics, Quantitative Research, Data Analysis Software
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Creation, Layout Design, Image Quality
Mixed · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Communication, Drive Engagement, Constructive Feedback, Communication Strategies, Stress Management, Leadership and Management, Human Learning
Beginner · Course · 1 - 3 Months

The University of Notre Dame
Skills you'll gain: Active Listening, Conflict Management, Communication Strategies, Business Communication, Case Studies, Business Ethics, Interpersonal Communications, Crisis Management, Strategic Communication, Communication, Ethical Standards And Conduct
Mixed · Course · 1 - 4 Weeks