Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Skills you'll gain: Dashboard, Data Visualization, Google Sheets, Data Entry, Excel Formulas, Spreadsheet Software, Marketing Analytics, Market Analysis, Data Validation
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Customer Relationship Management, Operations Management, Technical Management, Business Communication, Media Planning, Loyalty Programs, Customer Engagement, Marketing Budgets, Engineering Management, Sales Management, Marketing, Supply Chain Management, Supply Chain, Branding, Return On Investment, Revenue Forecasting, Marketing Strategies, Campaign Management, Brand Management, Forecasting
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Content Creation, Social Media Content, User Accounts, Data Visualization, Digital Content, Professional Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Graphic and Visual Design Software, Graphic and Visual Design, Brand Awareness, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, ChatGPT, AI Personalization, Content Creation, Creativity, Target Audience, Writing and Editing, Productivity, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Computer Networking, Network Architecture, Software-Defined Networking, Automation, Google Cloud Platform, Virtual Private Networks (VPN), Cloud Security, Public Cloud, Cloud Applications, Wide Area Networks
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Campaign Management, Target Audience, Content Marketing, Marketing Materials, Drive Engagement, Marketing Communications, Marketing
Beginner · Guided Project · Less Than 2 Hours

Salesforce
Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Data Management, Customer Data Management, Databases, Business-To-Consumer
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Management, Marketing, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Presentations, Advertising, Return On Investment, Communication, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building
Beginner · Course · 1 - 4 Weeks