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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
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    Status: Free Trial
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    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    L

    Lund University

    Writing in English at University

    Skills you'll gain: Editing, Proofreading, Writing, Grammar, English Language, Literacy, Style Guides, Formal Learning, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    836 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Foundations of Data Structures and Algorithms

    Skills you'll gain: Theoretical Computer Science, Algorithms, Graph Theory, Data Structures, Operations Research, Public Key Cryptography Standards (PKCS), Cryptography, Programming Principles, Computational Thinking, Pseudocode, Design Strategies, Computer Science, Tree Maps, Encryption, Linear Algebra, Combinatorics, Mathematical Modeling, Advanced Mathematics, IBM Cloud, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    917 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
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    McMaster University

    Finance for Everyone

    Skills you'll gain: Peer Review, Finance, Financial Market, Financial Analysis, Cash Flows, Financial Modeling, Capital Markets, Investments, Derivatives, Business Valuation, Financial Policy, Financial Data, Equities, Project Design, Market Dynamics, Risk Management, Business Mathematics, Market Trend, Credit Risk, Project Documentation

    4.7
    Rating, 4.7 out of 5 stars
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    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Building AI Agents for Complex Tasks

    Skills you'll gain: AI Orchestration, AI Workflows, LLM Application, Agentic systems, Tool Calling, LangChain, Artificial Intelligence, Prompt Engineering, Model Evaluation, Context Management, Scenario Testing, Performance Testing, Development Testing, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Entrepreneurship: Launching an Innovative Business

    Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Strategy, Sales Pipelines, Ideation, Sales Presentation, Customer Insights, Product Development, Team Building, Capital Markets, Finance

    4.6
    Rating, 4.6 out of 5 stars
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    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    Duke University

    Introduction to Machine Learning

    Skills you'll gain: PyTorch (Machine Learning Library), Logistic Regression, Transfer Learning, Reinforcement Learning, Convolutional Neural Networks, Deep Learning, Image Analysis, Applied Machine Learning, Natural Language Processing, Machine Learning, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Supervised Learning, Unsupervised Learning, Python Programming, Computer Vision, Medical Imaging

    4.7
    Rating, 4.7 out of 5 stars
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    3.8K reviews

    Intermediate · Course · 1 - 3 Months

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    Lund University

    Circular Economy - Sustainable Materials Management

    Skills you'll gain: Sustainable Business, Sustainable Design, Sustainable Development, Environment and Resource Management, Environmental Engineering, Strategic Sourcing, Environmental Science, Supply Management, Social Impact, Environmental Policy, Business Analysis, Innovation, Stakeholder Engagement, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    2.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation

    4.8
    Rating, 4.8 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 3 Months

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    Alex Genadinik

    YouTube Ads & Video Marketing

    Skills you'll gain: Advertising, Advertising Campaigns, Sales Presentation, Digital Advertising, Video Production, Copywriting, Marketing Strategies, Target Audience, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

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    U

    University of Pennsylvania

    Gamification

    Skills you'll gain: Game Design, Project Design, Social Impact, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Training and Development, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
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    C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Optimize Content for AI Visibility: Coursera
  • Writing in English at University: Lund University
  • Foundations of Data Structures and Algorithms: University of Colorado Boulder
  • Finance for Everyone: McMaster University
  • Building AI Agents for Complex Tasks: Coursera
  • Entrepreneurship: Launching an Innovative Business: University of Maryland, College Park
  • Introduction to Machine Learning: Duke University
  • Circular Economy - Sustainable Materials Management: Lund University
  • Introduction to User Experience Principles and Processes: University of Michigan
  • YouTube Ads & Video Marketing: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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