Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Coursera
Skills you'll gain: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON
Beginner · Course · 1 - 4 Weeks

Lund University
Skills you'll gain: Editing, Proofreading, Writing, Grammar, English Language, Literacy, Style Guides, Formal Learning, Vocabulary
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Theoretical Computer Science, Algorithms, Graph Theory, Data Structures, Operations Research, Public Key Cryptography Standards (PKCS), Cryptography, Programming Principles, Computational Thinking, Pseudocode, Design Strategies, Computer Science, Tree Maps, Encryption, Linear Algebra, Combinatorics, Mathematical Modeling, Advanced Mathematics, IBM Cloud, Python Programming
Build toward a degree
Advanced · Specialization · 3 - 6 Months
McMaster University
Skills you'll gain: Peer Review, Finance, Financial Market, Financial Analysis, Cash Flows, Financial Modeling, Capital Markets, Investments, Derivatives, Business Valuation, Financial Policy, Financial Data, Equities, Project Design, Market Dynamics, Risk Management, Business Mathematics, Market Trend, Credit Risk, Project Documentation
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: AI Orchestration, AI Workflows, LLM Application, Agentic systems, Tool Calling, LangChain, Artificial Intelligence, Prompt Engineering, Model Evaluation, Context Management, Scenario Testing, Performance Testing, Development Testing, Debugging
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Strategy, Sales Pipelines, Ideation, Sales Presentation, Customer Insights, Product Development, Team Building, Capital Markets, Finance
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: PyTorch (Machine Learning Library), Logistic Regression, Transfer Learning, Reinforcement Learning, Convolutional Neural Networks, Deep Learning, Image Analysis, Applied Machine Learning, Natural Language Processing, Machine Learning, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Supervised Learning, Unsupervised Learning, Python Programming, Computer Vision, Medical Imaging
Intermediate · Course · 1 - 3 Months

Lund University
Skills you'll gain: Sustainable Business, Sustainable Design, Sustainable Development, Environment and Resource Management, Environmental Engineering, Strategic Sourcing, Environmental Science, Supply Management, Social Impact, Environmental Policy, Business Analysis, Innovation, Stakeholder Engagement, Policy Analysis
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Advertising, Advertising Campaigns, Sales Presentation, Digital Advertising, Video Production, Copywriting, Marketing Strategies, Target Audience, Drive Engagement
Mixed · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Game Design, Project Design, Social Impact, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Training and Development, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis
Beginner · Course · 1 - 4 Weeks