Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Business Metrics, Target Audience, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Prompt Engineering, Kubernetes, Containerization, Cloud Storage, Cloud Services, Identity and Access Management, Application Deployment, Virtual Machines, Cloud Computing, Application Development, Generative AI Agents, Network Infrastructure, Serverless Computing, Scalability
Beginner · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Marketing Analytics, Marketing Strategies, Web Analytics, Digital Advertising, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Media Strategy, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Linux Commands, SQL, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Animations, User Interface and User Experience (UI/UX) Design, Usability, User Experience, Interaction Design, Storyboarding, User Interface (UI) Design, Prototyping, Cascading Style Sheets (CSS), User Flows, Mockups, Web Content Accessibility Guidelines, Style Guides, Responsive Web Design, Performance Tuning
Intermediate · Course · 1 - 3 Months

Khalifa University
Skills you'll gain: AI Personalization, Sales Enablement, Customer Data Management, Customer experience improvement, Predictive Analytics, AI Product Strategy, Customer Insights, Customer Engagement, Advanced Analytics, Large Language Modeling, Fraud detection, Self Service Technologies, Artificial Intelligence, Data Integration, Change Management
Beginner · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Data Storytelling, Prompt Engineering, ChatGPT, Prompt Patterns, Data Presentation, Microsoft Excel, LLM Application, Productivity, OpenAI, Document Management, Data Visualization, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Interactive Data Visualization, Data Integration, Databases
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Data Processing, Data Visualization, Interactive Data Visualization, Data Cleansing, Data Collection, Data Visualization Software, Python Programming, Exploratory Data Analysis, Algorithms, Data Analysis, Web Scraping
Beginner · Course · 1 - 3 Months
University of California, Davis
Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience
Intermediate · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Prompt Patterns, MarTech, AI Product Strategy, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Deep Learning, Image Quality, Content Creation, Business Ethics, Machine Learning, Image Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Exploratory Data Analysis, Data Ethics, ChatGPT, Feature Engineering, Predictive Modeling, AI Product Strategy, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Data Synthesis, Data Analysis, Deep Learning, Data Visualization Software, Image Quality, Machine Learning, Natural Language Processing
Intermediate · Specialization · 1 - 3 Months