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    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

      Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Persona Development, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      274 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI For Business

      Skills you'll gain: AI Personalization, Generative AI, Data Ethics, HR Tech, Data Governance, Big Data, Machine Learning, Personally Identifiable Information, Data Security, Governance, Business Strategy, Human Resources, Organizational Strategy, Customer Data Management, Credit Risk, Business Transformation, Artificial Intelligence, Risk Management, Data-Driven Decision-Making, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Foundations of Business Strategy and Research

      Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Benchmarking, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Sales Strategy, Team Performance Management, Competitive Analysis, Sustainability Reporting, Risk Management, Business Strategy, Data Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      171 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Financial Market, Financial Analysis, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Intellectual Property Law

      Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Regulation and Legal Compliance, Packaging and Labeling, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Case Law, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Lawsuits, Strategic Planning, Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Pearson

      Introduction to Transformer Models for NLP: Unit 2

      Skills you'll gain: Prompt Engineering, ChatGPT, Large Language Modeling, Natural Language Processing, Generative AI, OpenAI

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Strategic Sales Management

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, B2B Sales, Competitive Intelligence, Marketing Effectiveness, Customer Relationship Building, Business Strategy, Customer Analysis, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      511 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      E

      ESCP Business School

      Intercultural Management

      Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      451 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Canva Thumbnail Design Masterclass: Get More Clicks

      Skills you'll gain: Canva (Software), Content Performance Analysis, Photo Editing, Web Analytics, Content Creation, Graphic and Visual Design, Photography, Marketing Psychology, Color Theory, Branding

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Canva Design Essentials

      Skills you'll gain: Canva (Software), Typography, Style Guides, Logo Design, Creative Design, Graphic and Visual Design, Design, Graphic Design, Digital Design, Color Theory, Design Elements And Principles, Brand Strategy, Instagram, Marketing Design, Animations, Branding, Video Editing, Infographics, Competitive Analysis, Content Creation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Pearson

      Certified Kubernetes Application Developer (CKAD): Unit 2

      Skills you'll gain: Kubernetes, Application Deployment, Cloud-Native Computing, Containerization, Docker (Software), Cloud Storage, YAML, Microservices, Linux

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Skills for Data Analytics and Visualization

      Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Excel Formulas, Data Analysis Expressions (DAX), Data Visualization Software, Data Visualization, Interactive Data Visualization, Microsoft Excel, Dashboard, Data Modeling, Data Cleansing, Data Transformation, Data Manipulation, Excel Macros, Infographics, Spreadsheet Software, Data Analysis Software, Data Validation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular search engine marketing courses

    • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
    • AI For Business: University of Pennsylvania
    • Foundations of Business Strategy and Research: Coursera Instructor Network
    • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
    • Intellectual Property Law: University of Pennsylvania
    • Introduction to Transformer Models for NLP: Unit 2: Pearson
    • Strategic Sales Management: Fundação Instituto de Administração
    • Intercultural Management: ESCP Business School
    • Canva Thumbnail Design Masterclass: Get More Clicks: Skillshare
    • Canva Design Essentials: Skillshare

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