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  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EIT Digital

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, New Business Development, Business Development, A/B Testing, Entrepreneurship, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    156 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Strengthen Your Business Savvy

    Skills you'll gain: Financial Statements, Generative AI, Critical Thinking, Business Modeling, Plan Execution, Financial Acumen, Prompt Engineering, Business Acumen, Financial Management, Budgeting, Business Strategy, Responsible AI, Strategic Decision-Making, Financial Data, Financial Analysis, Strategic Leadership, Income Statement, Balance Sheet, Data-Driven Decision-Making, Digital Transformation

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, LLM Application, Productivity, OpenAI, Responsible AI, Generative AI, Artificial Intelligence, Large Language Modeling, Productivity Software, Risk Management Framework, Marketing Automation, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Workflow Management, Content Creation, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Security Analyst Fundamentals

    Skills you'll gain: Cyber Threat Hunting, Incident Response, Cyber Threat Intelligence, Penetration Testing, Computer Security Incident Management, Intrusion Detection and Prevention, Threat Modeling, Threat Detection, MITRE ATT&CK Framework, Cryptography, Security Testing, Incident Management, Application Security, Encryption, Security Management, Cybersecurity, Vulnerability Scanning, Vulnerability Assessments, Open Web Application Security Project (OWASP), Security Information and Event Management (SIEM)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Marketing Communications, Digital Media Strategy, Case Studies, Global Marketing, Business Modeling, Business Strategy, E-Commerce, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    174 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Go To Market Strategy, Branding, Marketing, Marketing Analytics, Brand Strategy, Brand Management, Customer Insights, Customer experience strategy (CX), Target Market, Marketing Communications, Marketing Channel, Consumer Behaviour, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Data Analysis with R Programming

    Skills you'll gain: Rmarkdown, Ggplot2, R (Software), R Programming, Data Analysis, Tidyverse (R Package), Data Visualization, Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Data Import/Export, Package and Software Management, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Build AI Apps with No-Code Tools

    Skills you'll gain: Data Ethics, Predictive Modeling, No-Code Development, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Advanced Analytics, Data Storytelling, Business Intelligence, Business Analytics, Data Cleansing, Business Reporting, LLM Application, Artificial Intelligence, Data Processing, ChatGPT, Business Metrics, Predictive Analytics, Data Architecture

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Microsoft Fabric: Ingest and Transform Data

    Skills you'll gain: Real Time Data, Data Pipelines, Data Transformation, Data Integration, Data Processing, Extract, Transform, Load, Power BI, Data Lakes, PySpark, Apache Spark, Data Quality, Data Governance, Analytics

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital analytics courses

  • Marketing Strategy for Entrepreneurs: EIT Digital
  • Strengthen Your Business Savvy: Harvard Business Review
  • Prompt Engineering: Vanderbilt University
  • Security Analyst Fundamentals: IBM
  • Management of Fashion and Luxury Companies: Università Bocconi
  • GenAI for Marketing and Customer Insights: Coursera
  • Introduction to Marketing: University of Pennsylvania
  • Use Canva to Create Social Media Visuals for Business: Coursera
  • Measurement and Analysis: Unilever
  • Data Analysis with R Programming: Google

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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