Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universidad Austral
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Digital Marketing, Public Relations
Beginner · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Data Ethics, Predictive Modeling, No-Code Development, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Advanced Analytics, Data Storytelling, Business Intelligence, Business Analytics, Data Cleansing, Business Reporting, LLM Application, Artificial Intelligence, Data Processing, ChatGPT, Business Metrics, Predictive Analytics, Data Architecture
Beginner · Specialization · 1 - 3 Months
University of Michigan
Skills you'll gain: Pandas (Python Package), Jupyter, NumPy, Data Manipulation, Data Science, Data Analysis, Statistical Analysis, Pivot Tables And Charts, Data Cleansing, Data Import/Export, Probability & Statistics, Python Programming, Programming Principles
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, LLM Application, AI Product Strategy, Marketing Strategies, Productivity Software, Creative Design, Marketing Automation, Responsible AI, Natural Language Processing, Application Programming Interface (API), A/B Testing, Time Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Pay Per Click Advertising, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Social Media Management, Instagram, Social Media Content, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness, Drive Engagement
Mixed · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Competitive Analysis, Consumer Behaviour, Target Market, Market Share, Revenue Management, Global Marketing, Marketing Psychology, Business Strategy, Product Strategy, Marketing, Cost Accounting, Value Propositions, Strategic Marketing, Economics, Demand Planning, Game Theory, Presentations
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Data Visualization Software, Interactive Data Visualization, Scientific Visualization, Pandas (Python Package), Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Statistical Visualization, Jupyter, NumPy, Graph Theory, Natural Language Processing, Python Programming, Data Processing
Intermediate · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development
Mixed · Course · 1 - 4 Weeks

Khalifa University
Skills you'll gain: Feature Engineering, Responsible AI, Strategic Decision-Making, Data-Driven Decision-Making, Data Ethics, Business Intelligence, Business Analytics, Natural Language Processing, LLM Application, Large Language Modeling, Artificial Intelligence, Predictive Analytics, Advanced Analytics, Data Governance, Predictive Modeling, Systems Integration, Business Strategy, Business Ethics, Workflow Management, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks