Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

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Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, Spreadsheet Software, Exploratory Data Analysis, SQL, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Jupyter, Computer Programming Tools, Data Science, GitHub, R (Software), Big Data, R Programming, Statistical Programming, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Development Environment, Version Control, Python Programming, Open Source Technology
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Semantic Web, Workflow Management, Prompt Engineering Tools, Responsible AI
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: JSON, Restful API, Ajax, Javascript, Web Development Tools, Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), Data Structures
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Applied Machine Learning, Image Analysis, Computer Vision, Analytics, Real Time Data, AI Enablement, Reinforcement Learning, Large Language Modeling, Advanced Analytics, Data-Driven Decision-Making, AI Workflows, Machine Learning, Artificial Intelligence, Analysis, Automation, Supervised Learning, Natural Language Processing, Data Presentation, Innovation, Data Collection
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Bootstrap (Front-End Framework), Web Applications, Web Development Tools, Microsoft Azure, Authentications, Authorization (Computing)
Intermediate · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Vector Databases, Responsible AI, Data Strategy, Data Ethics, Data Management, Data Architecture, Data Security, Generative AI, AI Security, Generative AI Agents, Data Governance, Retrieval-Augmented Generation, Interoperability, Data Store, AI Workflows, Enterprise Architecture, AI Enablement, Metadata Management, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Specialization · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, AI Security, AI Enablement, Business Leadership, Strategic Leadership, AI Product Strategy, Generative Adversarial Networks (GANs), Business Strategy, Ethical Standards And Conduct, Analytical Skills, Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Rmarkdown, Version Control, Data Science, R (Software), GitHub, Data Literacy, Data Analysis, R Programming, Statistical Programming, Exploratory Data Analysis, Software Installation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Web Design, Cascading Style Sheets (CSS), User Interface (UI), Interactive Design, User Interface (UI) Design, Javascript, Front-End Web Development, Hypertext Markup Language (HTML), Animations, Web Development, Event-Driven Programming
Intermediate · Course · 3 - 6 Months

University of Michigan
Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, User Centered Design, Wireframing, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy
Beginner · Course · 1 - 3 Months