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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.


Popular Social Media Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
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    O

    O.P. Jindal Global University

    Big Data Analytics

    Skills you'll gain: Big Data, Apache Spark, Apache Hadoop, Apache Hive, Databases, Analytics, Data Storage Technologies, Data Mining, NoSQL, Applied Machine Learning, Real Time Data, Distributed Computing, SQL, Data Processing, Query Languages, Scripting Languages

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Theory

    Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    4.8K reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Capstone: Analyzing (Social) Network Data

    Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Technical Communication, Data Structures, Algorithms, Analysis, Computer Science, Research

    4.7
    Rating, 4.7 out of 5 stars
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    100 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    C

    Coursera

    ThoughtSpot-Based BI Analytics

    Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Presentation, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Forecasting, Stakeholder Communications, Real Time Data, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Flick Social for Beginners: Accelerating Social Media Output

    Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Network Analysis, Data Ethics, Behavioral Economics, Analytics, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Human Computer Interaction, Psychology

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    55 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yonsei University

    Hands-on Text Mining and Analytics

    Skills you'll gain: Text Mining, Natural Language Processing, Data Cleansing, Data Analysis, Java, Unsupervised Learning, Machine Learning Methods, Supervised Learning

    3.9
    Rating, 3.9 out of 5 stars
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    40 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Team Management

    Skills you'll gain: Event Management, Facility Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, Data Analysis, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Health Technology, Contract Management, Operations Management, Contract Negotiation, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
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    29 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Social Media Marketing, Drive Engagement, Social Media, Customer Engagement, Social Media Campaigns, Advertising Campaigns, Content Performance Analysis, Web Analytics, Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular social media analytics courses

  • Big Data Analytics: O.P. Jindal Global University
  • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
  • Digital Marketing 2: University of Maryland, College Park
  • Capstone: Analyzing (Social) Network Data: University of California San Diego
  • ThoughtSpot-Based BI Analytics: Coursera
  • Flick Social for Beginners: Accelerating Social Media Output: Coursera
  • Introduction to Social Computing: Johns Hopkins University
  • Digging Deeper into Audience Reports in Google Analytics: Coursera
  • Digital Marketing Analytics: University of Maryland, College Park
  • Hands-on Text Mining and Analytics: Yonsei University

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