Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building
Intermediate · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Business Mathematics, Applied Mathematics, Business Modeling, Industrial Engineering, Business Operations, Operations Management, Resource Allocation, Business Analytics, Production Planning, Inventory Management System, Case Studies, Microsoft Excel, Scheduling, Linear Algebra, Decision Making, Portfolio Management, Algorithms
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding
Mixed · Course · 1 - 3 Months
Rice University
Skills you'll gain: Statistical Hypothesis Testing, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Inference, Business Analytics, Microsoft Excel, Estimation, Data Analysis, Data Transformation
Mixed · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue
Beginner · Specialization · 1 - 3 Months

The University of Edinburgh
Skills you'll gain: Educational Materials, Learning Strategies, Instructional Design, Web Content Accessibility Guidelines, Learning Management Systems, Web Content, Education Software and Technology, User Centered Design, Creative Thinking, Cultural Diversity
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, Applied Machine Learning, Advanced Analytics, Machine Learning, Unsupervised Learning, Workflow Management, Data Ethics, Supervised Learning, Data Validation, Classification And Regression Tree (CART), Random Forest Algorithm, Decision Tree Learning, Python Programming, Performance Tuning
Advanced · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Sampling (Statistics), Data Visualization, Statistics, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, NumPy, Box Plots, Histogram, Python Programming
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Internet Of Things, Embedded Software, Wireless Networks, Network Protocols, Infrastructure Security, Data Science, Embedded Systems, General Networking, Network Planning And Design, Big Data, Amazon Web Services, Cloud Platforms, Computer Hardware
Intermediate · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Apple iOS, Swift Programming, iOS Development, Model View Controller, Apple Xcode, Mobile Development, User Interface (UI), Application Design, Application Development, Objective-C (Programming Language), UI Components, Animations, User Interface and User Experience (UI/UX) Design, Object Oriented Programming (OOP), Application Frameworks, Interaction Design, Programming Principles, Integrated Development Environments, Computer Graphics, Persistence
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design and Development, Prompt Engineering, Web Development Tools, Web Development, Generative AI, GitHub, Javascript, Artificial Intelligence, Software Engineering, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: User Experience, UI/UX Research, User Experience Design, Usability Testing, Design Research, Data Visualization, Usability, User Centered Design, User Research, Interactive Data Visualization, Data Analysis, Qualitative Research, Quantitative Research, Data Validation
Beginner · Course · 3 - 6 Months