• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Market Research and Consumer Behavior

    Skills you'll gain: Surveys, Survey Creation, Market Research, Business Research, Consumer Behaviour, Data Analysis, Marketing, Marketing Psychology, Research Methodologies, Data Collection, Marketing Strategies, Research Design, Target Market, Customer Insights, Customer Analysis, Decision Making, Psychology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Warehouse Engineer

    Skills you'll gain: Database Administration, Data Warehousing, Extract, Transform, Load, SQL, Data Pipelines, Database Architecture and Administration, Database Design, Database Management, Relational Databases, Linux Commands, IBM Cognos Analytics, Apache Kafka, Bash (Scripting Language), Apache Airflow, Shell Script, IBM DB2, Data Transformation, Data Visualization, Data Store, Data Architecture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Cloud Computing

    Skills you'll gain: Cloud Infrastructure, Cloud Platforms, Cloud Computing, Cloud Computing Architecture, Cloud Services, Cloud Development, Cloud Deployment, Cloud Security, Cloud Technologies, Software Development, Data Storage, Infrastructure Architecture, Data Storage Technologies, Cloud Engineering, Docker (Software), Public Cloud, Containerization, Cloud-Native Computing, Cloud Standards, DevOps

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    S

    Sage Publications

    Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Brand Awareness, Branding, Integrated Marketing Communications, Design Thinking, Marketing Psychology, Crisis Management, Customer Insights, Global Marketing, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Data-Driven Marketing, Performance Measurement, Marketing Communications, Innovation, Case Studies

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta iOS Developer

    Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, Version Control, User Research, UI/UX Research, Usability Testing, Apple iOS, Jest (JavaScript Testing Framework), Data Structures, Swift Programming, User Interface (UI), Unix Commands, Apple Xcode, Git (Version Control System), Persona (User Experience), GitHub, Mobile Development, Javascript

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Warehousing for Business Intelligence

    Skills you'll gain: Database Design, Decision Support Systems, Dashboard, Data Warehousing, Business Intelligence, Database Development, Relational Databases, Performance Measurement, Data Modeling, Business Intelligence Software, Database Software, Database Management Systems, Operational Performance Management, Database Management, SQL, Star Schema, Data Governance, Data Integration, Dashboard Creation, Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4.1K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Go-To-Market Strategy

    Skills you'll gain: Go To Market Strategy, Prompt Engineering, Marketing Analytics, Conversion Funnel Analysis, Applicant Tracking Systems, Competitive Analysis, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Value Propositions, Digital Marketing Campaigns, Marketing Strategies, Strategic Marketing, Product Marketing, Prompt Engineering Tools, Marketing Operations

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    P

    Pearson

    Analyzing the Business Environment

    Skills you'll gain: Customer Analysis, Target Market, Target Audience, Strategic Marketing, Global Marketing, Marketing Planning, Customer Insights, Consumer Behaviour, Marketing Strategies, Competitive Analysis, Marketing, Marketing Strategy and Techniques, Marketing Management, Market Analysis, Market Research, Culture, Market Dynamics, Market Opportunities, Market Intelligence, Social Sciences

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Design Responsive Email Templates

    Skills you'll gain: Email Marketing, Responsive Web Design, Email Automation, Usability, Workflow Management, Marketing Design, Graphic and Visual Design, Visual Design, Typography, User Experience Design, Design Reviews, Style Guides, Brand Marketing, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Advertising in Modern Economy and Consumer Behavior

    Skills you'll gain: Advertising, Marketing Psychology, Market Dynamics, Consumer Behaviour, Economic Development, Marketing Strategies, Market Analysis, Global Marketing, Economics, Brand Awareness, Culture, Growth Strategies, Brand Marketing, Social Impact, Business, Business Development, Decision Making

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Implement B2C Lifecycle Tactics

    Skills you'll gain: Marketing Automation, Customer Analysis, Email Marketing, Data-Driven Marketing, Customer Insights, Cross-Channel Marketing, Promotional Strategies, Marketing Effectiveness, Campaign Management, Promotions and Campaigns, Email Automation, Marketing Strategies, Personalized Campaigns, Product Lifecycle Management, Performance Measurement, Customer Retention, A/B Testing, E-Commerce, Sales, B2B Sales

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Intelligence and Audience Insights

    Skills you'll gain: Product Marketing, Market Research, Competitive Intelligence, Market Intelligence, Customer Insights, Go To Market Strategy, Customer Analysis, Strategic Marketing, Market Analysis, Market Dynamics, Pivot Tables And Charts, Internal Communications, Target Market, Competitive Analysis, Market Opportunities, Customer Retention, Demand Planning, Report Writing, Microsoft Excel, Target Audience

    Beginner · Course · 1 - 3 Months

1…106107108…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok