Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Social Media Analytics, Simulations, Text Mining, Big Data, Applied Machine Learning, Systems Thinking, Data Preprocessing, Data Science, Agentic systems
★ 4.6 (1.3K) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Oral Comprehension, Active Listening, Consultative Selling, B2B Sales, Customer Insights, Price Negotiation, Auditing, Customer Relationship Management, Sales Enablement, Customer Relationship Management (CRM) Software, Verbal Communication Skills, Needs Assessment, Communication Strategies, Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Business Research, Marketing Strategies, Market Analysis, Marketing Planning, Business Planning, Strategic Marketing, Research Reports, Business Analysis, Research Methodologies, Business Strategies, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Project Design, Return On Investment, Interviewing Skills, Key Performance Indicators (KPIs), Report Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft 365, Azure Active Directory, Threat Management, Identity and Access Management, Threat Detection, Law, Regulation, and Compliance, Regulatory Compliance, Information Privacy, Regulatory Requirements, Authentications, Compliance Management, Microsoft Teams, People Analytics, Employee Engagement, Multi-Factor Authentication, Data Governance
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Cloud Technologies, Apache Spark, Cloud Computing, Cloud Storage, Virtual Networking, Cloud Platforms, Cloud Solutions, Network Architecture, Cloud Computing Architecture, Computer Networking, File Systems, Apache Hadoop, Cloud Applications, Cloud Development, Software-Defined Networking, Data Store
★ 4.3 (2.1K) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Presentation, Dashboard, Data Storytelling, Dashboard Creation, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Graphing, Pivot Tables And Charts, Data Modeling, Database Development, Databases, Business Analysis Tools, Data Analysis, Simulation and Simulation Software, Data Analysis Software
★ 4.8 (3K) · Beginner · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Dynamics, New Business Development, Market Opportunities, New Product Development, Market Analysis, Product Development, Innovation, Coordination
★ 4.8 (3.1K) · Mixed · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Operating Expense, Dashboard, Mergers & Acquisitions, Business Valuation, Financial Forecasting, Working Capital, Business Planning, Performance Measurement, Financial Analysis, Financial Statements, Financial Management, Revenue Management, Financial Statement Analysis, Financial Acumen, Performance Analysis, Performance Metric, Financial Planning, Performance Management, Key Performance Indicators (KPIs), Business Marketing
Beginner · Specialization · 3 - 6 Months

AI CERTs
Skills you'll gain: AI Enablement, Sustainable Development, Generative AI, Sustainable Systems, Sustainability Reporting, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Environment, Environmental Resource Management, Environmental Issue, Environmental Policy, Responsible AI, AI Personalization, Energy and Utilities, Environment and Resource Management, Climate Change Adaptation, Environmental Regulations, Google Analytics, Demography
Intermediate · Course · 1 - 3 Months
Madecraft
Skills you'll gain: Email Marketing, Non-Verbal Communication, Copywriting, Emotional Intelligence, Newsletters, Empathy & Emotional Intelligence, Virtual Teams, Business Writing, Persuasive Communication, Communication, Interpersonal Communications, Stakeholder Communications, Business Communication, Influencing, Public Speaking, Executive Presence, Professional Development, Active Listening, Presentations, Team Collaboration
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance
★ 4.6 (378) · Beginner · Specialization · 3 - 6 Months

Universidad Austral
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Social Media Campaigns, Content Development and Management, LinkedIn, Marketing Budgets, Facebook, Advertising, Social Media Analytics, Digital Media Strategy, Content Strategy, Content Performance Analysis, Advertising Campaigns, Professional Networking, Online Advertising, Marketing, Digital Marketing
★ 4.6 (890) · Beginner · Course · 1 - 4 Weeks