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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Social Media Analytics, Simulations, Text Mining, Big Data, Applied Machine Learning, Systems Thinking, Data Preprocessing, Data Science, Agentic systems

    ★ 4.6 (1.3K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Unearth Needs Fast

    Skills you'll gain: Oral Comprehension, Active Listening, Consultative Selling, B2B Sales, Customer Insights, Price Negotiation, Auditing, Customer Relationship Management, Sales Enablement, Customer Relationship Management (CRM) Software, Verbal Communication Skills, Needs Assessment, Communication Strategies, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Foundations for Strategy and Growth

    Skills you'll gain: Market Research, Business Research, Marketing Strategies, Market Analysis, Marketing Planning, Business Planning, Strategic Marketing, Research Reports, Business Analysis, Research Methodologies, Business Strategies, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Project Design, Return On Investment, Interviewing Skills, Key Performance Indicators (KPIs), Report Writing

    Beginner · Course · 1 - 4 Weeks

  • W

    Whizlabs

    Microsoft 365 Security: Identity, Compliance & Trust

    Skills you'll gain: Microsoft 365, Azure Active Directory, Threat Management, Identity and Access Management, Threat Detection, Law, Regulation, and Compliance, Regulatory Compliance, Information Privacy, Regulatory Requirements, Authentications, Compliance Management, Microsoft Teams, People Analytics, Employee Engagement, Multi-Factor Authentication, Data Governance

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Cloud Computing

    Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Cloud Technologies, Apache Spark, Cloud Computing, Cloud Storage, Virtual Networking, Cloud Platforms, Cloud Solutions, Network Architecture, Cloud Computing Architecture, Computer Networking, File Systems, Apache Hadoop, Cloud Applications, Cloud Development, Software-Defined Networking, Data Store

    ★ 4.3 (2.1K) · Intermediate · Specialization · 3 - 6 Months

  • P

    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Presentation, Dashboard, Data Storytelling, Dashboard Creation, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Graphing, Pivot Tables And Charts, Data Modeling, Database Development, Databases, Business Analysis Tools, Data Analysis, Simulation and Simulation Software, Data Analysis Software

    ★ 4.8 (3K) · Beginner · Course · 1 - 4 Weeks

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Dynamics, New Business Development, Market Opportunities, New Product Development, Market Analysis, Product Development, Innovation, Coordination

    ★ 4.8 (3.1K) · Mixed · Course · 1 - 3 Months

  • J

    John Wiley & Sons

    Financial Planning & Analysis and Performance Management

    Skills you'll gain: Operating Expense, Dashboard, Mergers & Acquisitions, Business Valuation, Financial Forecasting, Working Capital, Business Planning, Performance Measurement, Financial Analysis, Financial Statements, Financial Management, Revenue Management, Financial Statement Analysis, Financial Acumen, Performance Analysis, Performance Metric, Financial Planning, Performance Management, Key Performance Indicators (KPIs), Business Marketing

    Beginner · Specialization · 3 - 6 Months

  • A

    AI CERTs

    Generative AI for Sustainability

    Skills you'll gain: AI Enablement, Sustainable Development, Generative AI, Sustainable Systems, Sustainability Reporting, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Environment, Environmental Resource Management, Environmental Issue, Environmental Policy, Responsible AI, AI Personalization, Energy and Utilities, Environment and Resource Management, Climate Change Adaptation, Environmental Regulations, Google Analytics, Demography

    Intermediate · Course · 1 - 3 Months

  • M

    Madecraft

    Impactful Business Communication

    Skills you'll gain: Email Marketing, Non-Verbal Communication, Copywriting, Emotional Intelligence, Newsletters, Empathy & Emotional Intelligence, Virtual Teams, Business Writing, Persuasive Communication, Communication, Interpersonal Communications, Stakeholder Communications, Business Communication, Influencing, Public Speaking, Executive Presence, Professional Development, Active Listening, Presentations, Team Collaboration

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance

    ★ 4.6 (378) · Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Austral

    Estrategias de Redes Sociales

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Social Media Campaigns, Content Development and Management, LinkedIn, Marketing Budgets, Facebook, Advertising, Social Media Analytics, Digital Media Strategy, Content Strategy, Content Performance Analysis, Advertising Campaigns, Professional Networking, Online Advertising, Marketing, Digital Marketing

    ★ 4.6 (890) · Beginner · Course · 1 - 4 Weeks

1…106107108…493

In summary, here are 10 of our most popular marketing analytics courses

  • Computational Social Science: University of California, Davis
  • Unearth Needs Fast: Coursera
  • Market Research Foundations for Strategy and Growth: Coursera
  • Microsoft 365 Security: Identity, Compliance & Trust: Whizlabs
  • Cloud Computing: University of Illinois Urbana-Champaign
  • Data Visualization with Advanced Excel: PwC
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Financial Planning & Analysis and Performance Management: John Wiley & Sons
  • Generative AI for Sustainability: AI CERTs
  • Impactful Business Communication: Madecraft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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