Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Systems Thinking, Accounting, Data Storytelling, Financial Management, Customer Insights, Dashboard, Business Ethics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Marketing, Instagram, Campaign Management, Advertising, Facebook, Digital Advertising, Paid media, Content Performance Analysis, Target Audience, Customer Engagement, Budget Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Multimedia, Data Visualization, Marketing Design, Interactive Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Socioeconomics, Complex Problem Solving, Organizational Change, Social Sciences, Organizational Strategy, Economics, Policy, and Social Studies, Systems Thinking, International Relations, Strategic Decision-Making, Education and Training, Human Learning, Global Marketing, Decision Making, Cultural Diversity, Analysis, Risk Management, Psychology, Technology Solutions, Digital Transformation, Innovation
Mixed · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Business Risk Management, Service Improvement, Financial Acumen, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Process Improvement, Financial Analysis, Financial Forecasting, Small Business Accounting, Entrepreneurship, Marketing, Leadership and Management
Beginner · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Design Thinking, Business Strategy, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Business Modeling, Corporate Sustainability, Sustainable Business, Customer Analysis, Strategic Planning, Organizational Strategy, Strategic Marketing, Emerging Technologies, Growth Strategies, Strategic Sourcing, Innovation, Corporate Strategy, Environmental Social And Corporate Governance (ESG)
Beginner · Specialization · 3 - 6 Months

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy
Beginner · Specialization · 3 - 6 Months

École Nationale des Ponts et Chaussées
Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Innovation
Beginner · Course · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration
Mixed · Course · 1 - 4 Weeks

Queen Mary University of London
Beginner · Course · 1 - 4 Weeks

West Virginia University
Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy
Beginner · Specialization · 3 - 6 Months