Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Coursera
Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Product Promotion, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Manipulation, Web Scraping, R Programming, Data Analysis, Data Science, Data Structures, Data Import/Export, Exploratory Data Analysis, Programming Principles, Jupyter, Integrated Development Environments
Beginner · Course · 1 - 3 Months

Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Anomaly Detection, Computer Vision, Artificial Intelligence, Microsoft Azure, Image Analysis, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Data Ethics, Machine Learning, Large Language Modeling, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Dashboard, Cloud-Based Integration
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Web Design and Development, Web Applications, Web Content, Digital Publishing, Graphic and Visual Design Software, Visual Design, Social Media, Graphic Design, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours
Georgia Institute of Technology
Skills you'll gain: Materials science, Chemistry, Structural Analysis, Mechanical Engineering, Chemical Engineering, Physical Science, Semiconductors
Mixed · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: OSI Models, TCP/IP, Network Routing, Network Troubleshooting, Network Planning And Design, Network Protocols, Networking Hardware, General Networking, Computer Networking, Command-Line Interface, Network Architecture, Network Administration
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Policy Analysis, Policy Development, Social Justice, Advocacy, Public Policies, Political Sciences, Health Policy, Economics, Policy, and Social Studies, Social Determinants Of Health, Program Evaluation, Community and Social Work, Public Administration, Case Studies, Diversity Equity and Inclusion Initiatives, Research, Problem Solving
Beginner · Course · 1 - 4 Weeks

Case Western Reserve University
Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies
Beginner · Course · 1 - 3 Months