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    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

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    Explore the Marketing Fundamentals Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción al mercado

      Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      259 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Programmatic Advertising

      Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Digital Media Strategy, Marketing Communications, Target Audience, Content Strategy, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI for Leaders

      Skills you'll gain: Succession Planning, Business Writing, Generative AI, Leadership, Meeting Facilitation, Organizational Leadership, Business Leadership, Proposal Writing, Communication, Human Resource Strategy, Business Transformation, Artificial Intelligence, Internal Communications, Strategic Thinking, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      536 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Increase SEO Traffic with WordPress

      Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      788 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Networking and Storage

      Skills you'll gain: Data Storage, OSI Models, General Networking, Wireless Networks, Data Storage Technologies, Local Area Networks, Networking Hardware, Computer Networking, Network Architecture, Network Infrastructure, TCP/IP, Performance Tuning, Network Protocols, Microsoft Windows, Network Troubleshooting, Network Security, Wide Area Networks, Command-Line Interface

      4.7
      Rating, 4.7 out of 5 stars
      ·
      544 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Market and Competition in Pricing Strategy

      Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      233 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Selecting the Right Customer & Channel

      Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, B2B Sales, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      تحليلات التسويق

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Technical University of Munich (TUM)

      Cost Accounting

      Skills you'll gain: Cost Accounting, Management Accounting, Income Statement, Operating Cost, Cost Management, Inventory Accounting, Profit and Loss (P&L) Management, Gross Profit, Strategic Decision-Making, Accounting, Product Planning, Resource Allocation, Product Assortment, Depreciation, Financial Accounting, Production Process, Financial Statements, Price Negotiation, Capacity Management, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      285 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Introduction to Financial Analysis - The "Why?"

      Skills you'll gain: Financial Analysis, Finance, Accounting, Business Valuation, Financial Statements, Financial Management, Balance Sheet, Corporate Finance, Return On Investment, Income Statement, Entrepreneurial Finance, Risk Analysis, Cash Flows, Equities, Investment Management, Loans

      4.7
      Rating, 4.7 out of 5 stars
      ·
      302 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Mastering SEO with Jasper: Ranking and Optimization

      Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Online Advertising, Drive Engagement, Generative AI, Business Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing fundamentals courses

    • Introducción al mercado: Universidad Nacional Autónoma de México
    • Programmatic Advertising: University of Colorado Boulder
    • Generative AI for Leaders: Vanderbilt University
    • Increase SEO Traffic with WordPress: Coursera Project Network
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Introduction to Networking and Storage: IBM
    • Market and Competition in Pricing Strategy: University of Virginia
    • Selecting the Right Customer & Channel : University of Maryland, College Park
    • تحليلات التسويق: University of Virginia
    • Cost Accounting: Technical University of Munich (TUM)

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