• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    How to Setup Facebook Messenger for a Business

    Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Anuncie y crezca su negocio en Facebook con Canva

    Skills you'll gain: Facebook, Social Media Campaigns, Marketing Design, Marketing Materials, Social Media, Social Media Content, Graphic Design, Content Creation, Advertising, Photo Editing, Marketing, Online Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to High-Performance and Parallel Computing

    Skills you'll gain: Bash (Scripting Language), Scalability, Distributed Computing, Big Data, Operating Systems, Performance Tuning, File Systems, Linux, Scripting, Command-Line Interface, OS Process Management, Artificial Intelligence

    Build toward a degree

    3.7
    Rating, 3.7 out of 5 stars
    ·
    148 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Cybersecurity and Privacy

    Skills you'll gain: Virtual Private Networks (VPN), Cybersecurity, Multi-Factor Authentication, Authentications, Information Systems Security, Desktop Support, Network Security, Technical Support and Services, Information Privacy, Servers, Cloud Computing, Encryption, Identity and Access Management, Mac OS

    4.9
    Rating, 4.9 out of 5 stars
    ·
    135 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Stakeholder Management, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    676 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    .Net Full Stack Foundation

    Skills you'll gain: Application Development, Application Frameworks, Program Development, Development Environment, Microsoft Visual Studio

    4.1
    Rating, 4.1 out of 5 stars
    ·
    282 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Embedded Systems using C

    Skills you'll gain: C (Programming Language), Embedded Systems, Embedded Software, Debugging, System Programming, Hardware Architecture, Microarchitecture, Computer Architecture, Data Structures, Peripheral Devices

    4
    Rating, 4 out of 5 stars
    ·
    114 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Introduction to Data Management

    Skills you'll gain: Data Management, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Security, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade Estadual de Campinas

    Conceitos Básicos de Logística e Supply Chain

    Skills you'll gain: Order Management, Transportation Management, Logistics, Inventory Management System, Inventory Control, Supply Chain, Order Processing, Service Level, Materials Management, Supply Chain Management, Process Optimization, Performance Measurement, Operating Cost, Demand Planning, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    431 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Build RAG Applications: Get Started

    Skills you'll gain: LLM Application, Prompt Engineering, Jupyter

    4.5
    Rating, 4.5 out of 5 stars
    ·
    100 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…164165166…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • Generative AI for Sales: Coursera
  • How to Setup Facebook Messenger for a Business: Coursera
  • Anuncie y crezca su negocio en Facebook con Canva: Coursera
  • Introduction to High-Performance and Parallel Computing: University of Colorado Boulder
  • Cybersecurity and Privacy: Microsoft
  • Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester
  • .Net Full Stack Foundation: Board Infinity
  • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
  • Embedded Systems using C: EDUCBA
  • Introduction to Data Management: Meta

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok