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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    799 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to High-Performance and Parallel Computing

    Skills you'll gain: Bash (Scripting Language), Scalability, Distributed Computing, Big Data, Operating Systems, File Systems, Linux, Scripting, Command-Line Interface, Performance Tuning, Programming Principles, Computer Architecture

    Build toward a degree

    3.7
    Rating, 3.7 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Building Generative AI Capabilities

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Customer Relationship Management, Data Ethics, AI Enablement, Business Strategy, Change Management, Responsible AI, Generative AI, Information Privacy, Business Ethics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    337 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Building No-Code Apps with AppSheet

    Skills you'll gain: No-Code Development, Email Automation, Business Process Automation, Application Deployment, Automation, Business Process, Workflow Management, Google Workspace, Application Design, Application Development, Application Performance Management, User Interface and User Experience (UI/UX) Design, Data Integration, Authorization (Computing), Authentications, Cloud Applications, Google Sheets, Application Lifecycle Management, User Interface (UI), Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    189 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    145 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Hotel Front Office Operations

    Skills you'll gain: Front Office, Telephone Skills, Hotel Operations, Guest Relations, Revenue Management, Greeting Customers, Office Procedures, Hospitality, Hospitality Management, Administrative Support and Clerical Tasks, Verbal Communication Skills, Upselling, Interpersonal Communications, Communication Strategies, Property Management Systems, Active Listening, Cross Selling, Customer Relationship Building, Computer Literacy, Operational Efficiency

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Machine Learning with Apache Spark

    Skills you'll gain: Apache Spark, Machine Learning, Generative AI, PySpark, Applied Machine Learning, Model Evaluation, Supervised Learning, Apache Hadoop, Data Pipelines, Unsupervised Learning, Data Processing, Extract, Transform, Load, Classification Algorithms, Data Transformation, Regression Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    113 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, General Networking, Cybersecurity, IBM Cloud, Cloud Platforms, Cryptography, Automation, Emerging Technologies, Software-Defined Networking, Market Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    623 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Digital Media Strategy, Proposal Writing, Campaign Management, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Increase SEO Traffic with WordPress: Coursera
  • Working with the Media: University of Colorado Boulder
  • Introduction to High-Performance and Parallel Computing: University of Colorado Boulder
  • Building Generative AI Capabilities: University of Virginia Darden School Foundation
  • Market and Competition in Pricing Strategy: University of Virginia
  • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
  • Building No-Code Apps with AppSheet: Google Cloud
  • A Story of Economics: A Principles Tale: Rice University
  • Hotel Front Office Operations: Dubai College of Tourism
  • Machine Learning with Apache Spark: IBM

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