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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Performance Metric, Performance Measurement, Benchmarking, Usability Testing, A/B Testing, User Feedback, Analysis, Data-Driven Decision-Making, Predictive Analytics, Diversity and Inclusion

    4.4
    Rating, 4.4 out of 5 stars
    ·
    235 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Análisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Resource Management, Equities, Market Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    141 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Analysis and Presentation Skills: the PwC Approach Final Project

    Skills you'll gain: Presentations, Customer Analysis, Data Visualization, Data Presentation, Microsoft PowerPoint, Target Audience, Business Consulting, Microsoft Excel, Data Storytelling, Business Analysis, Data Analysis, Pivot Tables And Charts, Dashboard, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    256 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea imprimibles digitales de enseñanza con Canva

    Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Graphic Design, Developing Training Materials, Color Theory, Journals, Digital Publishing, Marketing

    4.5
    Rating, 4.5 out of 5 stars
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    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Meta

    Introduction to Data Management

    Skills you'll gain: Data Management, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Security, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    CertNexus Certified Data Science Practitioner

    Skills you'll gain: Extract, Transform, Load, Data Analysis, Jupyter, Data Visualization, Unsupervised Learning, Applied Machine Learning, Statistical Analysis, Exploratory Data Analysis, Machine Learning, Business Analytics, Analytical Skills, Data Manipulation, Data Cleansing, Data Processing, Trend Analysis, Data Storytelling, Project Scoping, Business Priorities, Business Analysis, Classification And Regression Tree (CART)

    4.6
    Rating, 4.6 out of 5 stars
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    77 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Elevate Your Data Science Career

    Skills you'll gain: Generative AI, Exploratory Data Analysis, Data Ethics, Feature Engineering, Predictive Modeling, Prompt Engineering, Responsible AI, Data Science, Data Synthesis, Data Analysis, Data Visualization Software, Natural Language Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    247 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Building Smarter: BIM in Practice

    Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Engineering Analysis, Construction Estimating, Architectural Engineering, Emerging Technologies, Coordination, Autodesk, Structural Engineering, As-Built Drawings, Engineering Documentation, Architectural Design, Collaborative Software, 3D Modeling, Facility Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    133 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Healthcare Data Literacy

    Skills you'll gain: Data Integration, Health Informatics, Health Systems, Metadata Management, Health Care, Healthcare Industry Knowledge, Health Information Management, Taxonomy, Care Coordination, Data Literacy, Clinical Data Management, ICD Coding (ICD-9/ICD-10), Health Care Procedure and Regulation, Data Quality, Medical Terminology, Big Data, Data Storage, Data Storage Technologies, Databases

    4.4
    Rating, 4.4 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Evaluating Large-Scale Health Programs

    Skills you'll gain: Surveys, Program Evaluation, Survey Creation, Health Policy, Sampling (Statistics), Health Systems, Health Assessment, Health Equity, Data Collection, Quantitative Research, Maternal Health, Data Management, Statistical Analysis, Analysis, Nutrition and Diet, Public Health, Research Design, Nutritional Assessment, Data Cleansing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Get Started with Facebook Ads Manager

    Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    87 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Recommender Systems: Evaluation and Metrics: University of Minnesota
  • Using GenAI for Tailored Customer Emails: Coursera
  • Análisis de Negocios con Estados Financieros: Pontificia Universidad Católica de Chile
  • Data Analysis and Presentation Skills: the PwC Approach Final Project: PwC
  • Crea imprimibles digitales de enseñanza con Canva : Coursera
  • Introduction to Data Management: Meta
  • CertNexus Certified Data Science Practitioner: CertNexus
  • Generative AI: Elevate Your Data Science Career: IBM
  • Building Smarter: BIM in Practice: L&T EduTech
  • Healthcare Data Literacy: University of California, Davis

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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