Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Market Intelligence, Survey Creation, Market Research, Business Research, Data Capture, Research Methodologies, Customer Insights, User Feedback, Target Audience, Qualitative Research, Target Market, Quantitative Research, Data Collection, Case Studies, Digital Marketing Tools, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Creo Incubator
Skills you'll gain: Competitive Analysis, Market Analysis, Market Opportunities, Market Research, Target Market, Market Intelligence, Business Strategy, Competitive Intelligence, Go To Market Strategy, Market Dynamics, Entrepreneurship, Focus Group, Business Metrics, Return On Investment, Interviewing Skills
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation
Beginner · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Generative AI, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Jupyter, Google Cloud Platform, SQL, Customer Relationship Management, Query Languages
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Driving engagement, Visual Storytelling, Content Creation, Video Editing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Google Cloud Platform, Marketing Analytics, Data-Driven Marketing, Generative AI, Analytics, Predictive Modeling, Predictive Analytics, Data Analysis
Beginner · Course · 1 - 4 Weeks
LearnQuest
Skills you'll gain: Closing (Sales), Sales Prospecting, Overcoming Objections, Sales, Prospecting and Qualification, Sales Process, Sales Strategy, Customer Relationship Management (CRM) Software, Lead Generation, Digital Brand Strategy, Negotiation, AI Personalization, Marketing Automation, Customer Engagement, Ethical Standards And Conduct, Law, Regulation, and Compliance, Cultural Sensitivity, Key Performance Indicators (KPIs), Cultural Diversity
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Report Writing, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Manipulation, Data Transformation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: User Research, Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Product Planning, Consumer Behaviour, Customer Retention, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Driving engagement, Wholesaling, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Content Performance Analysis, Direct Marketing, Analysis, Customer Communications Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook
Beginner · Guided Project · Less Than 2 Hours