Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: TikTok, Video Editing, Media Production, Storytelling, Post-Production, Video Production, Content Creation, Musical Composition, Visual Storytelling, Multimedia
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Strategic Prioritization, Prioritization, Business Priorities, Meeting Facilitation, Product Roadmaps, Forecasting, Resource Allocation, Product Strategy, Discussion Facilitation, Data-Driven Decision-Making, Predictive Analytics, Predictive Modeling, Performance Metric, Data Analysis, Analytics, Estimation, Decision Making, Stakeholder Engagement, Project Estimation, Project Planning
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: User Feedback, Customer Analysis, Professional Development, Customer experience improvement, Selling Techniques, Communication Strategies, Sales Process, Solution Selling, Consumer Behaviour, Business Correspondence, Customer Insights, Stakeholder Communications, Analytical Skills, Communication, Business Writing, Business Communication, Marketing Communications, Customer Engagement, Decision Making
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Intelligence, Keyword Research, Performance Analysis, Market Intelligence, Market Analysis, Web Analytics, Auditing, Gap Analysis, Issue Tracking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Sales Strategy, Sales Process, Selling Techniques, Negotiation, Customer Success Management, Regional Sales, Marketing Automation, Customer Relationship Building, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience improvement, Personalized Service, Legal Technology, Contract Management, Document Management
Beginner · Course · 1 - 4 Weeks
LearnQuest
Skills you'll gain: Closing (Sales), Sales Prospecting, Overcoming Objections, Sales, Prospecting and Qualification, Sales Process, Sales Strategy, Customer Relationship Management (CRM) Software, Lead Generation, Digital Brand Strategy, Negotiation, AI Personalization, Marketing Automation, Customer Engagement, Ethical Standards And Conduct, Law, Regulation, and Compliance, Cultural Sensitivity, Key Performance Indicators (KPIs), Cultural Diversity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Visual Storytelling, Social Media, Social Media Content, Photo Editing, Graphic and Visual Design, Social Media Marketing, Content Creation, Advertising Campaigns, Graphic Design, Creative Design, Digital Publishing, Graphical Tools, Branding, Content Marketing, Customer Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Management, Social Media, Customer Service, Customer Inquiries, Business Communication, Customer Communications Management, Drive Engagement, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Social Media Campaigns, Advertising Campaigns, Social Media Marketing, Campaign Management, Social Media, Social Media Analytics, Customer Insights, Professional Networking, Professional Development
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Constructive Feedback, Innovation, Visionary, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Product Improvement, Entrepreneurship, Business Solutions, Creative Problem-Solving, Strategic Thinking, New Business Development, Cooperation, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Problem Solving
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Performance Analysis, AI literacy, Performance Measurement, AI powered creativity, Storytelling, Content Development and Management, Emerging Technologies
Beginner · Course · 1 - 3 Months