Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Responsiveness, Culture, Branding, Cultural Diversity, Intercultural Competence, Cultural Sensitivity, Global Marketing, Stakeholder Management, Stakeholder Analysis, Stakeholder Engagement, Stakeholder Communications, Consumer Behaviour, Decision Making, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Scheduling, Adobe Express, Social Media Management, AI powered creativity, Social Media Marketing, Content Optimization, AI Personalization, Generative AI
Beginner · Course · 1 - 4 Weeks

Chris Croft Training
Skills you'll gain: Brand Loyalty, Price Negotiation, Revenue Management, Customer Retention, Operating Cost, Consumer Behaviour, Upselling, Sales Strategy, Strategic Marketing, Gross Profit, Marketing Psychology, Profit and Loss (P&L) Management, Growth Strategies, Product Lining, Cost Accounting, Negotiation, Entrepreneurship, Small Business Accounting, Leadership and Management, Finance
Mixed · Course · 1 - 3 Months

Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Customer Relationship Management (CRM) Software, Marketing Analytics, Data-Driven Marketing, Digital Marketing Tools, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Storytelling, Sales Presentation, Sales Presentations, Selling Techniques, Solution Selling, Sales, Concision, Marketing Psychology, Persuasive Communication, Strategic Communication, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, User Accounts, Social Media Management, Social Media, Account Management, User Provisioning, Advertising, Information Privacy, Branding, System Configuration, Payment Processing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Marketing Strategies, Product Promotion, Social Media Content, Driving engagement, Social Media, Social Media Marketing, Social Media Management, Web Presence, User Accounts, Customer Communications Management, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Online Advertising, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Promotions and Campaigns, Marketing, Promotional Strategies, Social Media
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsive Web Design, Web Content, Search Engine Optimization, Web Content Accessibility Guidelines, Web Design, HTML and CSS, Hypertext Markup Language (HTML), Web Design and Development, Web Development, Javascript, Frontend Performance
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Canva (Software), Animations, Visual Storytelling, Storytelling, Social Media Content, Creative Design, Content Creation, Video Production
Beginner · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Entrepreneurial Finance, Fundraising, Innovation, Presentations, Financial Management, Oral Expression, Competitive Analysis, Business Strategy, Financial Analysis, Strategic Partnership, Investments, Market Analysis, Strategic Thinking, Negotiation, Business Metrics, Market Trend
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Sales Process, B2B Sales, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Sales Management, Sales Strategy, HubSpot CRM, Customer Relationship Management, Data Quality, Data-Driven Decision-Making, Data Integrity, Data Maintenance, Data Entry, Forecasting, Decision Making
Intermediate · Course · 1 - 4 Weeks