Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Solution Selling, Human Resource Strategy, Business Ethics, Sales Process, Organizational Structure, Sales Development, Workforce Planning, Specialized Sales, Workforce Development, Performance Improvement, Performance Measurement
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Content, Copywriting, Social Media Strategy, Social Media, Content Scheduling, Social Media Marketing, Paid media, Content Strategy, Brand Strategy, Digital Advertising
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Vector Databases, Retrieval-Augmented Generation, Embeddings, Performance Tuning, Applied Machine Learning, LangChain, Document Management, Generative AI Agents, Docker (Software), Agentic systems, Generative AI, Model Deployment, LLM Application, Technical Communication, Multimodal Prompts, Search Engine Optimization, Metadata Management, Data Pipelines, Machine Learning, Data Migration
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Persona Development, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Target Market, Business Marketing, Social Media Content, Social Media Management, Marketing Strategies, Web Presence, Content Creation, Earned Media, Drive Engagement, Business Planning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Online Advertising, Promotional Strategies, User Provisioning, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Overcoming Objections, Consultative Selling, Closing (Sales), B2B Sales, Consultative Approaches, Sales, Selling Techniques, Consumer Behaviour, Sales Process, Sales Strategy, Marketing Psychology, General Sales Practices, Inside Sales, Sales Management, Price Negotiation, Sales Pipelines, Prospecting and Qualification, Value Propositions, Product Demonstration, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Huddersfield
Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Organizational Strategy, Corporate Strategy, Strategic Decision-Making, Business Planning, Competitive Analysis, Business Management, Market Analysis, Critical Thinking and Problem Solving, Business Analysis, Risk Analysis, Business Process Improvement, Analysis, Case Studies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Payment Processing, Payment Systems, Order Fulfillment, Order Processing, Product Knowledge, Direct Selling, E-Commerce, Product Promotion, Selling Techniques, Social Media, Marketing, General Sales Practices, Sales, Shipping and Receiving, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Product Promotion, Advertising, Advertising Campaigns, Merchandising, E-Commerce, Content Creation, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Economics, Market Dynamics, Business Economics, Supply And Demand, Consumer Behaviour, Tax, Market Analysis, Economics, Policy, and Social Studies, Cost Benefit Analysis, Cost Accounting, Competitive Analysis, Revenue Management, Production Process, Production Management, Branding, Resource Allocation
Mixed · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Surveys, Market Research, Survey Creation, User Feedback, Customer Insights, User Research, Research Methodologies, Customer experience improvement, Client Support, Interrigatories
Mixed · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, AI Enablement, Workflow Management, Strategic Leadership, Organizational Effectiveness, Productivity, AI Personalization, AI literacy, Strategic Decision-Making, Business Communication, Business, Business Strategy, Generative AI, Google Gemini, AI Integrations, Business Analysis, Decision Making, ChatGPT, Competitive Analysis, Market Research
Beginner · Course · 1 - 3 Months