Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Concision, Slack (Software), Team Building, Team Collaboration, Internal Communications, Team Performance Management, Communication, Communication Strategies, Business Writing, Recognizing Others, Writing, Project Documentation, Cross-Functional Team Leadership
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Storytelling, Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Brand Management, Trend Analysis, Content Strategy, Sustainability Reporting, Augmented Reality, New Product Development, Marketing Strategy and Techniques, Innovation, Digital Transformation, Game Theory, People Analytics, Metadata Management, Digital Design, Open Source Technology, 3D Modeling, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Financial Statement Analysis, Cash Flows, Financial Modeling, Financial Statements, Revenue Forecasting, Financial Analysis, Cash Flow Forecasting, Equities, Income Statement, Private Equity, Financial Forecasting, Financial Accounting, Business Valuation, Balance Sheet, Market Dynamics, Financial Data, Excel Formulas, Market Analysis
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Business Development, Case Studies, Strategic Partnership, B2B Sales, New Business Development, Sales Pipelines, Growth Strategies, Market Opportunities, Demand Generation, Direct Selling, Sales Management, Brand Awareness, Market Research
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Innovation, Cost Reduction, New Product Development, Value Engineering, Product Development, Technology Strategies, Target Market, Commercialization, Market Dynamics, Product Strategy, Digital Transformation, Scalability, Emerging Technologies, Market Opportunities, Global Marketing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Generative AI, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Jupyter, Google Cloud Platform, SQL, Customer Relationship Management, Query Languages
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Reporting, Web Analytics, Statistical Process Controls, Data Analysis, Statistical Analysis, Strategic Decision-Making, Analytics, Statistical Methods, Quality Monitoring, Business Metrics, Performance Metric, Anomaly Detection, Descriptive Analytics, Customer Engagement, Benchmarking
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Visual Storytelling, Social Media, Social Media Content, Photo Editing, Graphic and Visual Design, Social Media Marketing, Content Creation, Advertising Campaigns, Graphic Design, Creative Design, Digital Publishing, Graphical Tools, Branding, Content Marketing, Customer Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Technical Analysis, Financial Trading, Blockchain, Market Data, Digital Assets, Key Management, Market Trend, Business Modeling, Asset Management, Financial Market, Risk Management, Financial Analysis, Trend Analysis, Strategic Thinking, FinTech, Fraud detection, Market Analysis, Investments, Due Diligence, Finance
Mixed · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Performance Measurement, Sales Strategy, Selling Techniques, Sales, Solution Selling, Sales Enablement, Sales Management, Sales Process, General Sales Practices, Generative AI Agents, Sales Development, Operational Performance Management, Digital Transformation, Performance Metric, AI Product Strategy, Key Performance Indicators (KPIs), Performance Analysis, Customer experience strategy (CX), AI Enablement, Sales Support
Intermediate · Course · 1 - 3 Months

Universitat Politècnica de València
Skills you'll gain: Quality Management, Quality Improvement, Information Technology, Security Awareness, Threat Detection, Personally Identifiable Information, Cybersecurity, Cyber Attacks, Information Systems, Threat Management, Business Process, Malware Protection, Technology Strategies, Information Privacy, Digital Marketing, E-Commerce, Digital Transformation, Business Strategy, Intellectual Property
Beginner · Course · 1 - 3 Months