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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


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    The Expert Academy

    Sales Skills: Handle Objections And Close Complex Deals

    Skills you'll gain: Enterprise Sales, B2B Sales, Customer Success Management, Closing (Sales), Overcoming Objections, Contract Negotiation, Customer Retention, Procurement, Negotiation, Customer Relationship Management, Price Negotiation, Customer Relationship Management (CRM) Software, Sales Strategy, Customer Engagement, Account Strategy, Sales Management, Sales, Customer Relationship Building, Sales Process, Stakeholder Engagement

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Communicate in Tasks

    Skills you'll gain: Communication Strategies, Project Management, Project Management Software, Communication, Internal Communications, Collaborative Software

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Write Persuasive Emails

    Skills you'll gain: Overcoming Objections, A/B Testing, Copywriting, Persuasive Communication, B2B Sales, Email Marketing, Sales Strategy, Business Writing, Sales, Communication, Selling Techniques, Data-Driven Decision-Making, Prompt Engineering, Responsible AI, Data Ethics, Performance Analysis, Business Metrics, Community Outreach, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Collaborate and Communicate for Project Excellence

    Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Communication Planning, Project Coordination, Internal Communications, Taking Meeting Minutes, Data Storytelling, Performance Measurement, Performance Analysis, Organizational Effectiveness, Data Visualization, Communication Strategies, Consultative Approaches, Stakeholder Communications, Process Development, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Communication, Business Communication

    Beginner · Course · 1 - 3 Months

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    Coursera

    Market Research Portfolio Capstone

    Skills you'll gain: Data Ethics, Market Research, Data Collection, Advanced Analytics, Market Analysis, Research Reports, Business Research, R Programming, Statistical Analysis, Data Presentation, Presentations, Customer Analysis, Data Analysis, Quantitative Research, Technical Communication, Report Writing, Dashboard Creation, Data Capture, Project Design, Strategic Thinking

    Beginner · Course · 1 - 4 Weeks

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    Kennesaw State University

    Growing Your Core Business with Jagdish Sheth

    Skills you'll gain: Market Opportunities, Growth Strategies, Corporate Strategy, Business Strategy, Strategic Marketing, New Business Development, Market Analysis, Product Lining, New Product Development, Portfolio Management, Case Studies, Cash Flows, Portfolio Risk, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

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    Pontificia Universidad Católica del Perú

    Design Thinking - Parte 2: Idea y prototipa tu solución, y crea tu modelo de negocio con IA Generativa

    Skills you'll gain: Prototyping, Ideation, Design Thinking, Business Modeling, Persona (User Experience), Brainstorming, Value Propositions, Human Centered Design, Generative AI, Innovation, User Feedback, Creative Thinking, AI powered creativity, Social Impact, Sustainable Business, Customer Analysis

    Mixed · Course · 1 - 3 Months

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    Coursera

    Drive KPI Reviews

    Skills you'll gain: Dashboard Creation, Dashboard, Key Performance Indicators (KPIs), Performance Reporting, Business Intelligence, Tableau Software, Performance Analysis, Performance Review, Gap Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Data Presentation, Performance Management, Interactive Data Visualization, Business Analysis, Presentations, Data Analysis, Accountability, Data Validation

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Equity Research & Financial Modeling in Excel

    Skills you'll gain: Financial Statement Analysis, Cash Flows, Financial Modeling, Financial Statements, Revenue Forecasting, Financial Analysis, Cash Flow Forecasting, Equities, Income Statement, Private Equity, Financial Forecasting, Financial Accounting, Business Valuation, Balance Sheet, Market Dynamics, Financial Data, Excel Formulas, Market Analysis

    Mixed · Course · 1 - 3 Months

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    Coursera

    User DNA: Crafting Personas & Journey Maps in Miro

    Skills you'll gain: Journey Mapping, User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, UI/UX Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Persona Development, Design Software, Collaborative Software

    Intermediate · Course · 1 - 4 Weeks

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    University of California, Davis

    Customer Research with Generative AI for Product Managers

    Skills you'll gain: Journey Mapping, Data Ethics, Responsible AI, Generative AI, AI Enablement, Customer Insights, User Experience, User Research, Prompt Engineering Tools, Product Management, Customer Analysis, Market Opportunities, Ethical Standards And Conduct, Interviewing Skills, Innovation, Market Research, Unstructured Data, Prioritization, Analysis, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Build BI Pipelines

    Skills you'll gain: Looker (Software), Data Pipelines, Data Transformation, Dashboard Creation, Automation, Scripting, Business Intelligence, Interactive Data Visualization, Extract, Transform, Load, Data Processing, Data Warehousing, Data Integrity, Data Quality, Data Integration, Google Cloud Platform, Data Validation, Marketing Analytics, Cloud-Based Integration, SQL

    Intermediate · Course · 1 - 4 Weeks

1…266267268…277

In summary, here are 10 of our most popular marketing courses

  • Sales Skills: Handle Objections And Close Complex Deals: The Expert Academy
  • Communicate in Tasks: Coursera
  • Write Persuasive Emails: Coursera
  • Collaborate and Communicate for Project Excellence: Coursera
  • Market Research Portfolio Capstone: Coursera
  • Growing Your Core Business with Jagdish Sheth: Kennesaw State University
  • Design Thinking - Parte 2: Idea y prototipa tu solución, y crea tu modelo de negocio con IA Generativa: Pontificia Universidad Católica del Perú
  • Drive KPI Reviews: Coursera
  • Equity Research & Financial Modeling in Excel: EDUCBA
  • User DNA: Crafting Personas & Journey Maps in Miro: Coursera

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