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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Politecnico di Milano

    Platform Thinking: Innovation in digital business models era

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Data Sharing, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Systems Thinking, Technology Strategies, Data Management, Data-Driven Decision-Making, Product Development, Virtual Reality, Data-Driven Marketing, Entrepreneurship, Strategic Thinking, Digital Transformation, Business Transformation

    ★ 4.8 (109) · Beginner · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Deep Learning for Healthcare

    Skills you'll gain: Deep Learning, Convolutional Neural Networks, Health Informatics, Autoencoders, Recurrent Neural Networks (RNNs), Generative AI, Image Analysis, Machine Learning Methods, Embeddings, Generative Model Architectures, Machine Learning, Applied Machine Learning, Machine Learning Algorithms, Model Deployment, Artificial Neural Networks, Supervised Learning, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Health Care, Big Data

    ★ 3.3 (50) · Advanced · Specialization · 1 - 3 Months

  • C

    Coursera

    Simple Linear Regression for the Absolute Beginner

    Skills you'll gain: Scientific Visualization, Data Preprocessing, Regression Analysis, Scikit Learn (Machine Learning Library), Feature Engineering, Data Cleansing, Predictive Modeling, Data Analysis, Statistical Modeling, Model Training, Statistical Methods, Supervised Learning, Model Evaluation, Machine Learning, Python Programming

    ★ 4.6 (67) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Science for Professionals

    Skills you'll gain: Predictive Modeling, Data Visualization, Predictive Analytics, Statistical Analysis, Data Manipulation, Data Analysis, Data Science, Statistical Methods, Data Visualization Software, Statistics, Data Wrangling, Data Cleansing, Analytics, Data Preprocessing, Data-Driven Decision-Making, Business Analytics, Model Evaluation, Data Collection, Machine Learning

    ★ 4.7 (25) · Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Data Visualization with Python

    Skills you'll gain: Data Visualization Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Plot (Graphics), Plotly, Matplotlib, Data Presentation, Dashboard, Dashboard Creation, Seaborn, Tableau Software, Scatter Plots, Histogram, Google Sheets, Microsoft Excel, Data Analysis, Python Programming, Cloud Applications, Business Communication

    ★ 4.2 (27) · Intermediate · Course · 1 - 4 Weeks

  • A

    Alibaba Cloud Academy

    Alibaba Cloud Computing

    Skills you'll gain: Relational Databases, Plot (Graphics), Load Balancing, Data Visualization Software, Cloud Security, Network Security, Cloud Management, Cloud Computing, Database Systems, Cloud Hosting, Database Management Systems, Big Data, Database Management, General Networking, Apache Hadoop, Cloud Infrastructure, Operating System Administration, Network Architecture, Apache Spark, Machine Learning

    ★ 4.6 (145) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Applied Financial Analysis

    Skills you'll gain: Financial Modeling, Variance Analysis, Key Performance Indicators (KPIs), Bookkeeping, Financial Forecasting, Revenue Forecasting, Budget Management, Financial Statement Analysis, Business Reporting, Performance Reporting, Financial Auditing, Capital Budgeting, Financial Controls, Financial Reporting, Operating Budget, Financial Analysis, Report Writing, Process Improvement, Banking Services, Financial Data

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Python for Data Science (and Version Control with GitHub)

    Skills you'll gain: A/B Testing, Pandas (Python Package), Matplotlib, Plotly, Statistical Methods, GitHub, Data Manipulation, Statistical Hypothesis Testing, Version Control, Statistical Analysis, Data Science, Data Visualization Software, Python Programming, NumPy, Statistics, Data Analysis, Git (Version Control System), Collaborative Software, AI Workflows, Data Transformation

    ★ 3.7 (9) · Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data

    ★ 4.8 (43) · Beginner · Course · 1 - 3 Months

  • É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier II

    Skills you'll gain: Supply And Demand, Market Dynamics, Property and Real Estate, Real Estate, Land Management, Economic Development, Commercial Real Estate, Financial Systems, Financial Market, Economics, Market Analysis, Correlation Analysis, Cost Benefit Analysis

    ★ 4.7 (54) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Grab Data Fast with Vertical and Horizontal LOOKUP

    Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Data Import/Export, Data Presentation, Data Literacy, Data Analysis, Business Analysis

    ★ 3.7 (75) · Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Platform Thinking: Innovation in digital business models era: Politecnico di Milano
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Deep Learning for Healthcare: University of Illinois Urbana-Champaign
  • Simple Linear Regression for the Absolute Beginner: Coursera
  • Data Science for Professionals: Coursera
  • Data Visualization with Python: Duke University
  • Alibaba Cloud Computing: Alibaba Cloud Academy
  • Applied Financial Analysis: Coursera
  • Python for Data Science (and Version Control with GitHub): Coursera
  • Media Relations and Crisis Management: Microsoft

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