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Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Coursera

    Analyze Marketing: Define and Apply Strategy

    Skills you'll gain: Value Propositions, Target Audience, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Marketing Strategies, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Marketing Strategy and Techniques, Customer Analysis, Market Analysis, Customer Insights, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Google Analytics Course: Track, Analyze & Grow

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Business Reporting, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Interests of the average Facebook User

    Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Social Media Analytics, Customer Analysis, Promotional Strategies, Customer Insights, Presentations, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Foundations of Ethical Selling and Strategic Preparation

    Skills you'll gain: Sales Prospecting, Sales Process, Customer Acquisition Management, Sales, Prospecting and Qualification, Account Strategy, Sales Strategy, Customer Analysis, Lead Generation, Value Propositions, General Sales Practices, Selling Techniques, Sales Management, Customer Insights, Business Research, Customer Relationship Management, Strategic Marketing, Negotiation, Planning, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    كيفية استعمال سيرفي مونكي

    Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum.org

    Professional Scrum Product Backlog Management Skills™

    Skills you'll gain: Backlogs, Stakeholder Engagement, Stakeholder Management, Agile Product Development, Stakeholder Communications, Scrum (Software Development), Product Management, Agile Software Development, Agile Project Management, Agile Methodology, User Story, Business Requirements, AI Enablement, Prioritization, Business Planning, Business Priorities, Business Analysis, Critical Thinking and Problem Solving, Customer Insights, Generative AI

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    The Ideation Process

    Skills you'll gain: New Product Development, Process Mapping, Sprint Planning, Process Analysis, Business Analysis, User Research, AI powered creativity, Business Process, AI literacy, Artificial Intelligence, Business Modeling, Interviewing Skills, Customer Insights, Prioritization

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    AI CERTs

    Product Management with AI

    Skills you'll gain: User Research, Law, Regulation, and Compliance, Regulation and Legal Compliance, Customer Insights, Regulatory Compliance, AI Workflows, AI Integrations, Performance Measurement, Artificial Intelligence, Product Development, Key Performance Indicators (KPIs), Emerging Technologies, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Selling Techniques, Closing (Sales), Consultative Selling, Retail Sales, General Sales Practices, Sales Presentations, Value Propositions, Customer experience strategy (CX), Customer experience improvement, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Strategy, Digital Marketing

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular customer insights courses

  • Analyze Marketing: Define and Apply Strategy: Coursera
  • Google Analytics Course: Track, Analyze & Grow: LearnKartS
  • Interests of the average Facebook User: Coursera
  • Foundations of Ethical Selling and Strategic Preparation: Sage Publications
  • كيفية استعمال سيرفي مونكي: Coursera
  • Professional Scrum Product Backlog Management Skills™: Scrum.org
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • The Ideation Process: University of Minnesota
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Product Management with AI: AI CERTs

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