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Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Journey Design and Orchestration

    Skills you'll gain: Campaign Management, Personalized Campaigns, Cross-Channel Marketing, Campaign Planning, Email Marketing, Digital Marketing Campaigns, Content Performance Analysis, AI Personalization, Journey Mapping, Social Media Campaigns, Data-Driven Marketing, Advertising Mail, Customer experience improvement, Conversion Funnel Analysis, Communication Planning, Performance Analysis, Customer Insights, Driving engagement, Marketing Budgets, Marketing Analytics

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Succeed with Customers

    Skills you'll gain: Marketing Planning, Selling Techniques, Customer experience strategy (CX), Customer Engagement, Value Propositions, Strategic Marketing, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Marketing, Target Audience, Team Building, Marketing Communications, Solution Selling, Customer Support, Global Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Advanced Customer Relationship Management

    Skills you'll gain: Proposal Development, Account Strategy, Business Writing, Account Management, Customer Relationship Management (CRM) Software, Customer experience strategy (CX), Customer experience improvement, Sales Presentation, Customer Insights, Stakeholder Communications, Customer Acquisition Management, Stakeholder Engagement, Loyalty Programs, Customer Analysis, Microsoft Power Platform, Personalized Service, Gap Analysis, Requirements Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Perform Cohort Analysis

    Skills you'll gain: Customer Retention, Customer Analysis, Brand Loyalty, Conversion Funnel Analysis, Customer Insights, Web Analytics, Google Analytics, Customer Success Management, Customer Engagement, Customer Acquisition Management, Trend Analysis, Marketing Effectiveness, Customer experience improvement, Business Metrics, Analysis, Performance Metric, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Consumer Psychology for Marketing Decisions

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Advertising, Data Collection, Market Research, Customer Analysis, Marketing, Surveys, Customer Insights, Target Market, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Qualitative Research, Global Marketing, Research Methodologies, Persuasive Communication, Marketing Communications, Marketing Strategy and Techniques

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    Mastering Customer Success

    Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Service, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Account Strategy, Customer experience improvement, Company, Product, and Service Knowledge, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Customer-Centric Innovation

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Customer experience improvement, Customer Analysis, Driving engagement, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics, Needs Assessment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Data-Driven Marketing, Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Advanced Analytics, Business Analytics, Analytics, Predictive Modeling, Customer Data Management, Consumer Behaviour, Data Collection, Model Optimization, Revenue Management, Regression Analysis, Business Marketing, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer experience strategy (CX), Customer Retention, Customer Relationship Building, Customer Engagement, Customer Relationship Management, Customer Support, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Acquisition Management, Sales Process, Relationship Management, Customer Analysis, Customer Insights, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Consumer Behavior & Service Marketing

    Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Customer Service, Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Service Design, Consumer Behaviour, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Brand Management, Marketing Communications, Communication Strategies, Strategic Communication, Marketing, Social Media Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Customer Data, Analytics, and Segmentation

    Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Data Maintenance, Sales Prospecting, Prospecting and Qualification, Customer Data Management, Customer Engagement, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Data Integrity

    3.7
    Rating, 3.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Customer Experience and Client Servicing

    Skills you'll gain: Client Services, Customer Service, Customer and Client Support, Customer Complaint Resolution, Customer Relationship Building, Customer experience improvement, Customer Engagement, Customer Retention, Verbal Communication Skills, Customer experience strategy (CX), Internal Communications, Customer Success Management, Service Management, Communication, Customer Insights, Communication Strategies, Business Communication, Long Term Care, Business, Business Strategies

    Mixed · Course · 1 - 4 Weeks

1234…38

In summary, here are 10 of our most popular customer insights courses

  • Journey Design and Orchestration: Microsoft
  • Succeed with Customers: Harvard Business Review
  • Advanced Customer Relationship Management: Microsoft
  • Perform Cohort Analysis: Coursera
  • Consumer Psychology for Marketing Decisions: EDUCBA
  • Mastering Customer Success: Packt
  • Customer-Centric Innovation: Duke University
  • Customer Analytics: University of Pennsylvania
  • Customer Success: Conociendo al cliente: Universidades Anáhuac
  • Consumer Behavior & Service Marketing: EDUCBA

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