Microsoft
Using Microsoft Copilot to Understand Your Customer
Microsoft

Using Microsoft Copilot to Understand Your Customer

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

October 2024

Assessments

13 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Microsoft Copilot for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Welcome to 'Using Microsoft Copilot to Understand Your Customer', the second course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the next step to understanding your customer with GenAI. In the first module of this course, we'll learn how to train your Microsoft Copilot GenAI with data. Then we will learn how to analyze customer data with Microsoft Copilot to define your personas, customer segments, and customer insights. And lastly, you will learn how to apply Microsoft Copilot to enhance your targeting efforts across channels. By the end of this module, you will know how to use Microsoft Copilot to better understand your customer. So let's get started!

What's included

8 videos4 readings4 assignments3 ungraded labs

In the second module of this course, we'll review how to generate customer personas, customer segments and customer insights with Microsoft Copilot. You will also learn how to use Microsoft Copilot to create reports of your findings to share with your stakeholders.

What's included

10 videos1 reading4 assignments3 ungraded labs

In the third module of this course, we'll walk through the exercise of enhancing your targeting efforts across channels with Microsoft Copilot. We'll dive deep into three main aspects: SEO Paid Search, and Social. And we'll utilize the work we did in the last two modules.

What's included

8 videos2 readings4 assignments2 ungraded labs

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment. You'll then learn about next steps for continuing the Specialization.

What's included

1 reading1 assignment

Instructor

 Microsoft
Microsoft
137 Courses950,663 learners

Offered by

Microsoft

Recommended if you're interested in Marketing

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