Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Salesforce
Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Power Platform, Hypertext Markup Language (HTML), No-Code Development, UI Components, Development Environment, Language Interpretation, Translation, and Studies, Web Content, Web Design and Development, Content Management
Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Predictive Analytics, Predictive Modeling, Pandas (Python Package), Matplotlib, Probability Distribution, Algorithms
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Color Theory, Digital Design, Graphic and Visual Design, Graphic Design, Storytelling, Web Content, Creative Design, Data Sharing, Marketing, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Drive Engagement, Social Media, Brand Strategy, Content Creation, Social Media Marketing, User Feedback, Social Media Content
Beginner · Course · 1 - 4 Weeks

Goldman Sachs
Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Business Strategy, Market Opportunities, B2B Sales, Price Negotiation, Consumer Behaviour, Customer Insights, Market Analysis, Business-To-Consumer
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Business Software, Systems Integration, Business Communication, Team Management, User Accounts, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Marketing, Social Media Campaigns, Social Media Management, Advertising, Content Performance Analysis, Account Management, Customer Communications Management, Target Audience, Customer Engagement, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Ethics, No-Code Development, Model Deployment, Data Cleansing, Data Preprocessing, Artificial Intelligence, Machine Learning, Business Metrics, Data Storytelling, User Experience Design, Generative AI, Business Analytics, Regulation and Legal Compliance, AI Workflows, Scalability, Data Validation, Dashboard, Automation, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Packt
Skills you'll gain: Selling Techniques, Consultative Selling, Value Propositions, Business Strategies, Marketing Strategies, Thought Leadership, Branding, Client Services, Innovation, Target Audience, Intellectual Property, Communication, Content Creation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Presentations, Graphic Design, Data Visualization, Marketing Materials, Social Media Content, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours