Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Predictive Modeling, Applied Machine Learning, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Python Programming, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Big Data, Data Import/Export, Data Analysis, Analytics, Google Cloud Platform, Query Languages, Cloud Computing
Beginner · Project · Less Than 2 Hours

Knowledge Accelerators
Skills you'll gain: Microsoft Copilot, Microsoft 365, Microsoft Teams, Microsoft Office, Data Visualization, Productivity Software, Microsoft Excel, Artificial Intelligence, Technical Communication, Generative AI, Microsoft Word, Microsoft PowerPoint, Generative AI Agents, Productivity, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Information Management, Data Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Cleansing, Data Processing, Python Programming, Predictive Modeling, PySpark, Regression Analysis, Data Analysis, Jupyter, Machine Learning, Google Cloud Platform, Big Data
Intermediate · Guided Project · Less Than 2 Hours

Erasmus University Rotterdam
Skills you'll gain: Analysis, Data Analysis, Statistical Reporting, Analytical Skills, Exploratory Data Analysis, Quantitative Research, Statistical Analysis, Statistical Software, Small Data, R (Software), R Programming, Sampling (Statistics), Technical Communication, Research Methodologies, Scatter Plots, Statistical Hypothesis Testing, Data Collection
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Campaign Management, Personalized Service, Marketing Materials, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Corporate Finance Institute
Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Modeling, Data Storytelling, Data Manipulation, Data Import/Export, Business Intelligence, Data Transformation, Data Integration, Data Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Presentations, Business Writing, Marketing Materials, Business Planning, Product Demonstration, Sales Presentations, Price Negotiation, Marketing Design, Business Strategy, Product Promotion, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Logistics, Logistics Management, Export Control, International Finance, Transportation Management, Supply Chain, Entrepreneurship, Market Opportunities, Market Research, Regulatory Compliance, Operational Efficiency, Commercial Laws, Negotiation
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Reinforcement Learning, Data-Driven Decision-Making, Markov Model, Time Series Analysis and Forecasting, Bayesian Statistics, Data Science, Predictive Analytics, Anomaly Detection, Probability Distribution, Machine Learning Methods, Statistical Analysis, A/B Testing, Sampling (Statistics)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Business Ethics, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents, Data Governance, Data Collection, Algorithms
Beginner · Course · 1 - 4 Weeks