• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Z

    Zoho Corporation

    Roles and Responsibilities of a Sales Representative

    Skills you'll gain: Account Management, Upselling, Cross Selling, Prioritization, General Sales Practices, Customer Relationship Management (CRM) Software, Sales, Customer Relationship Management, Sales Development, Sales Management, Sales Process, Prospecting and Qualification, Customer Retention, New Business Development, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    Using Surveys To Improve Your Customer Service

    Skills you'll gain: Surveys, Market Research, Survey Creation, User Feedback, Customer Insights, User Research, Research Methodologies, Customer experience improvement, Client Support, Interrigatories

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Designing Agentive Technology: AI for Human Support

    Skills you'll gain: Agentic systems, Agentic Workflows, Human Computer Interaction, AI Personalization, Experience Design, UI/UX Strategy, Interaction Design, User Experience Design, User Experience, Responsible AI, Human Machine Interfaces, AI Product Strategy, Human Centered Design, Data Ethics, Artificial Intelligence, Automation, Machine Learning, Ethical Standards And Conduct, Technology Strategies

    Intermediate · Course · 3 - 6 Months

  • A

    Alex Genadinik

    Strategy For A YouTube Show For A Personal Brand - 2026

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media Strategy, Digital Publishing, Content Strategy, Content Creation, Content Marketing, Social Media, Production Schedule, Marketing Strategies, Branding, Driving engagement, Commercialization, Growth Strategies, Guest Relations

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Engajamento, Conversão e o Consumidor

    Skills you'll gain: Marketing Analytics, Conversion Funnel Analysis, Sales Strategy, Data-Driven Marketing, Customer Analysis, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Insights, Customer Engagement, Consumer Behaviour, Regression Analysis, Analysis, Statistical Analysis, Target Market, Decision Tree Learning, Decision Making, Journey Mapping, Logistic Regression, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado System

    Scaling Scrum for Large Systems Engineering Projects

    Skills you'll gain: Scaled Agile Framework, Systems Engineering, Scrum (Software Development), Agile Methodology, Agile Project Management, Kanban Principles, Software Development Methodologies, Business Leadership, Unified Modeling Language, Backlogs, Scalability, Organizational Structure, Coordinating, Organizational Change, Waterfall Methodology, Change Management

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Python GUI Development: Design & Build Apps

    Skills you'll gain: Design Thinking, Software Design, User Interface (UI), Usability, User Interface (UI) Design, UI Components, Interactive Design, Application Design, Python Programming, Application Development

    ★ 4.4 (17) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Master Advanced Google Ads Optimization Strategies

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Online Advertising, Target Audience, Digital Advertising, Paid media, Conversion Funnel Analysis, Performance marketing, Campaign Planning, Campaign Management, Advertising Campaigns, Budget Management, Data-Driven Marketing, Forecasting, Bidding, Automation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • C

    Coursera

    Define tu objetivo para tu campaña publicitaria en Facebook

    Skills you'll gain: Meta Ads Manager, Target Audience, Target Market, Facebook, Marketing Budgets, Social Media Campaigns, Online Advertising, Advertising Campaigns, Budget Management, Social Media Marketing, Social Media, Digital Advertising, Advertising, Budgeting, Promotional Strategies, Goal Setting

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Birla Institute of Technology & Science, Pilani

    Online Social Media

    Skills you'll gain: Data Ethics, Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, LinkedIn, Professional Networking, digital literacy, Ethical Standards And Conduct, Facebook, Electronic Media, Instagram, Digital Media Strategy, Media and Communications, Shared Media, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication

    Beginner · Course · 1 - 3 Months

    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Social Media Ads, Content & Growth Strategies

    Skills you'll gain: Pinterest, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Social Media Content, Content Strategy, Social Media Marketing, Content Scheduling, Paid media, Social Media Campaigns, Marketing Strategies, Social Media, Marketing Automation, Social Media Strategy, Marketing, Social Media Analytics, Content Marketing, Digital Marketing Tools, Business Marketing, Promotional Strategies

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Spring System Design in Practice

    Skills you'll gain: Restful API, Spring Framework, Microservices, Cloud Deployment, API Design, Spring Boot, OAuth, Java Programming, System Design and Implementation, Java, Systems Design, Systems Architecture, Software Architecture, Software Design, Web Design and Development, Sprint Planning, NoSQL, SQL, Databases, Product Management

    Beginner · Course · 1 - 3 Months

1…325326327…478

In summary, here are 10 of our most popular product marketing courses

  • Roles and Responsibilities of a Sales Representative: Zoho Corporation
  • Using Surveys To Improve Your Customer Service: Alex Genadinik
  • Designing Agentive Technology: AI for Human Support: Packt
  • Strategy For A YouTube Show For A Personal Brand - 2026: Alex Genadinik
  • Engajamento, Conversão e o Consumidor: Fundação Instituto de Administração
  • Scaling Scrum for Large Systems Engineering Projects: University of Colorado System
  • Python GUI Development: Design & Build Apps: EDUCBA
  • Master Advanced Google Ads Optimization Strategies: EDUCBA
  • Define tu objetivo para tu campaña publicitaria en Facebook: Coursera
  • Online Social Media: Birla Institute of Technology & Science, Pilani

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok