Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of Colorado Boulder
Skills you'll gain: Statistical Analysis, Matplotlib, Regression Analysis, Statistical Modeling, Data Science, Data Analysis, Data Visualization, Pandas (Python Package), Anomaly Detection, Time Series Analysis and Forecasting, Data Visualization Software, Data Collection, Data Manipulation, Application Programming Interface (API)
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Data Strategy, Strategic Decision-Making, Digital Transformation, Storytelling, Presentations, Data Literacy, Decision Making, Persuasive Communication, Analytics, Data Visualization, Training Programs, Customer Insights, Microsoft PowerPoint, Influencing, Data Science, Customer Engagement, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Query Languages, Data Analysis, Software Installation, Performance Tuning, Distributed Computing, Scalability, Data Modeling, Cloud Deployment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Post-Production, Storytelling, Video Editing, Timelines, Color Theory, Cinematography, Web Content Accessibility Guidelines, Music, Editing
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Sheets, Data Literacy, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Google Cloud Platform, Data Integration, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Load Balancing, Google Cloud Platform, Virtual Machines, Amazon Elastic Compute Cloud, Cloud Computing Architecture, Amazon Web Services, Cloud Infrastructure, Multi-Cloud, Virtualization, Virtual Networking, Network Routing, Firewall
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Geographic Information Systems, Geospatial Mapping, Spatial Data Analysis, Spatial Analysis, Global Positioning Systems, Data Analysis, Metadata Management, Decision Support Systems
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: MongoDB, Data Transformation, Data Analysis, Back-End Web Development, Customer Data Management, Data Processing, NoSQL, Data Maintenance, Pandas (Python Package), Database Design, Data Validation, Financial Data, Data Import/Export, Database Management, Data Cleansing, Databases, Data Manipulation, Data Pipelines, Data Access, Query Languages
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: TypeScript, Scripting, Web Development Tools, Scripting Languages, Programming Principles, Computational Thinking, Computer Programming
Intermediate · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Data-Driven Decision-Making, Business Transformation, Digital Transformation, Business Analytics, Strategic Decision-Making, Analytics, Business Intelligence, Microsoft Power Platform, Data Quality, AI Enablement, No-Code Development, Big Data, Strategic Leadership, Advanced Analytics, Business Modeling, Artificial Intelligence, Competitive Analysis, Employee Engagement, Strategic Communication, Deep Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Rmarkdown, R (Software), Data Import/Export, R Programming, Ggplot2, Data Manipulation, Plotly, Data Visualization, Web Scraping, Interactive Data Visualization, Data Visualization Software, Data Cleansing, Data Preprocessing, Data Transformation, Statistical Programming, Programming Principles, Data Structures
Beginner · Course · 1 - 3 Months
Skills you'll gain: Credit Risk, Risk Modeling, Financial Analysis, Financial Statement Analysis, Financial Modeling, Cash Flows, Portfolio Risk, Investments, Risk Analysis, Financial Acumen, Market Data, Return On Investment, Business Valuation, Data Modeling, Case Studies, Excel Formulas, Business Analytics
Intermediate · Course · 1 - 3 Months