Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Matplotlib, Statistical Visualization, Seaborn, Data Visualization, Exploratory Data Analysis, Data Presentation, Plot (Graphics), Data Visualization Software, Descriptive Statistics, Data Storytelling, Pandas (Python Package), Statistical Methods, Data Analysis, Statistics, Statistical Analysis, Data Manipulation, Box Plots, Scatter Plots, Correlation Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Kubernetes, Cloud-Native Computing, Google Cloud Platform, Scalability, Cloud Infrastructure, Application Deployment, Data Persistence, Containerization, Continuous Deployment, Load Balancing, Data Storage, Authentications, General Networking, Configuration Management
Intermediate · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: AI Orchestration, LLM Application, AI Workflows, OpenAI API, Tool Calling, Retrieval-Augmented Generation, Prompt Engineering, Agentic systems, Data Pipelines
Intermediate · Project · Less Than 2 Hours
Skills you'll gain: Data Preprocessing, Large Language Modeling, Data Import/Export, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Data Quality, Data Analysis, Natural Language Processing, Classification Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Root Cause Analysis, Correlation Analysis, Regression Analysis, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Analysis, Process Analysis, Six Sigma Methodology, Lean Six Sigma, Data Analysis, Process Improvement, Statistical Inference, Pareto Chart
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Rmarkdown, R (Software), Data Import/Export, R Programming, Ggplot2, Data Manipulation, Plotly, Data Visualization, Web Scraping, Interactive Data Visualization, Data Visualization Software, Data Cleansing, Data Preprocessing, Data Transformation, Statistical Programming, Programming Principles, Data Structures
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Science, Data Literacy, Project Design, Data Analysis, Data Management, Data Presentation, Data-Driven Decision-Making, Business Analytics, Performance Metric, Machine Learning, Statistical Inference
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Campaign Management, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, AI Enablement, ChatGPT, Analytics, Automation
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Experimentation, Research Design, Research, Peer Review, Probability & Statistics, Statistical Inference, Statistical Methods, Media and Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Salesforce Development, Salesforce, AI Enablement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Data Quality, Customer Relationship Management (CRM) Software, Predictive Analytics, Data Management, Data Capture, Generative AI, Business Ethics, Customer Engagement
Intermediate · Course · 1 - 3 Months

University of North Texas
Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis
Beginner · Course · 1 - 4 Weeks