• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • C

    Coursera

    CRM Analytics Fundamentals

    Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Marketing Analytics, Sales Process, Customer Analysis, Customer Engagement, Customer Insights, Workflow Management, Target Audience, Business Metrics, Process Analysis, Performance Measurement, Performance Metric, Sales Support

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • D

    Duke University

    Customer-Centric Innovation

    Skills you'll gain: Customer Insights, Customer Engagement, Innovation, Business Strategies, Business Strategy, Market Dynamics

    4.7 stars, 43 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (43) · Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Campaign Performance Analytics

    Skills you'll gain: Data Storytelling, Marketing Analytics, Conversion Funnel Analysis, Performance Reporting, Key Performance Indicators (KPIs), Marketing Effectiveness, Power BI, Dashboard Creation, Dashboard, Campaign Management, Data Presentation, Management Reporting, Performance Analysis, Marketing Operations, Business Reporting, Performance Measurement, Customer Insights, Return On Investment, Anomaly Detection, User Feedback

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • M

    Microsoft

    AI & Data Insights

    Skills you'll gain: Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, Dashboard, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Personalized Service, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Data Quality, Performance Measurement, Performance Metric

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • M

    Microsoft

    Customer Service Excellence Capstone

    Skills you'll gain: Responsible AI, Customer Service, AI Personalization, Customer experience improvement, Interpersonal Communications, Personalized Service, Customer Engagement, Service Level Agreement, Customer Insights, Customer Analysis, Dashboard, Decision Making, Workflow Management, Problem Solving, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • U

    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Content Marketing, Journey Mapping, Target Audience, Goal Setting, Smart Goals

    4.7 stars, 258 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (258) · Beginner · Course · 1 - 4 Weeks

  • S

    STARWEAVER

    Data Storytelling: Turning Insights into Sales Growth

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Sales Strategy, Customer Relationship Management (CRM) Software, HubSpot CRM, Storytelling, B2B Sales, Sales, Customer Analysis, Performance Analysis, Salesforce, Customer Insights, Business Intelligence, Target Audience, Business Communication, Analytics, Stakeholder Communications

    3.3 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.3 (8) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Marketing Psychology & Consumer Behavior

    Skills you'll gain: Marketing Psychology, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Customer Analysis, Brand Loyalty, Customer Engagement, Marketing Strategies, Customer Relationship Management (CRM) Software, Behavioral Economics, Marketing Effectiveness, Marketing, Marketing Communications, Psychology

    4.9 stars, 12 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Mixed · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI for Customer Support

    Skills you'll gain: Prompt Engineering, Generative AI, Standard Operating Procedure, ChatGPT, AI literacy, Customer Support, Customer Service, Artificial Intelligence and Machine Learning (AI/ML), Procedure Development, Customer Analysis, Responsible AI, AI Workflows, AI Integrations, Machine Learning, Customer Insights, Automation

    4.7 stars, 12K reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Consumer Behavior & Service Marketing

    Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Service Design, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Experience Design, Communication Strategies, Brand Marketing, Branding, Marketing, Electronic Media, Social Media Analytics

    4.9 stars, 15 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (15) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Customer Insights, Online Advertising, Digital Advertising, Keyword Research, LLM Application, Search Engine Marketing, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing Campaigns, Digital Marketing, Generative AI, Data-Driven Marketing, Personalized Campaigns, Marketing, Brand Marketing

    4 stars, 71 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4 (71) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Customer Journey Mapping

    Skills you'll gain: Customer experience improvement, Journey Mapping, Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, AI Integrations, Analysis, Design

    4 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4 (6) · Intermediate · Course · 1 - 4 Weeks

1…456…29

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok