Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Coursera
Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Marketing Analytics, Sales Process, Customer Analysis, Customer Engagement, Customer Insights, Workflow Management, Target Audience, Business Metrics, Process Analysis, Performance Measurement, Performance Metric, Sales Support
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Customer Insights, Customer Engagement, Innovation, Business Strategies, Business Strategy, Market Dynamics
★ 4.7 (43) · Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Data Storytelling, Marketing Analytics, Conversion Funnel Analysis, Performance Reporting, Key Performance Indicators (KPIs), Marketing Effectiveness, Power BI, Dashboard Creation, Dashboard, Campaign Management, Data Presentation, Management Reporting, Performance Analysis, Marketing Operations, Business Reporting, Performance Measurement, Customer Insights, Return On Investment, Anomaly Detection, User Feedback
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, Dashboard, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Personalized Service, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Data Quality, Performance Measurement, Performance Metric
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Responsible AI, Customer Service, AI Personalization, Customer experience improvement, Interpersonal Communications, Personalized Service, Customer Engagement, Service Level Agreement, Customer Insights, Customer Analysis, Dashboard, Decision Making, Workflow Management, Problem Solving, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Content Marketing, Journey Mapping, Target Audience, Goal Setting, Smart Goals
★ 4.7 (258) · Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Sales Strategy, Customer Relationship Management (CRM) Software, HubSpot CRM, Storytelling, B2B Sales, Sales, Customer Analysis, Performance Analysis, Salesforce, Customer Insights, Business Intelligence, Target Audience, Business Communication, Analytics, Stakeholder Communications
★ 3.3 (8) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Psychology, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Customer Analysis, Brand Loyalty, Customer Engagement, Marketing Strategies, Customer Relationship Management (CRM) Software, Behavioral Economics, Marketing Effectiveness, Marketing, Marketing Communications, Psychology
★ 4.9 (12) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Generative AI, Standard Operating Procedure, ChatGPT, AI literacy, Customer Support, Customer Service, Artificial Intelligence and Machine Learning (AI/ML), Procedure Development, Customer Analysis, Responsible AI, AI Workflows, AI Integrations, Machine Learning, Customer Insights, Automation
★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Service Design, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Experience Design, Communication Strategies, Brand Marketing, Branding, Marketing, Electronic Media, Social Media Analytics
★ 4.9 (15) · Beginner · Specialization · 3 - 6 Months

University of Virginia Darden School Foundation
Skills you'll gain: Customer Insights, Online Advertising, Digital Advertising, Keyword Research, LLM Application, Search Engine Marketing, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing Campaigns, Digital Marketing, Generative AI, Data-Driven Marketing, Personalized Campaigns, Marketing, Brand Marketing
★ 4 (71) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer experience improvement, Journey Mapping, Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, AI Integrations, Analysis, Design
★ 4 (6) · Intermediate · Course · 1 - 4 Weeks