Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Microsoft
Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Power BI, Conflict Management, Customer Insights, Discussion Facilitation, Customer Retention, Constructive Feedback, Customer Analysis, Customer Relationship Building, Dashboard Creation, Service Level, Service Level Agreement, Storytelling, Customer Service, Responsible AI
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Marketing Psychology, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Customer Analysis, Driving engagement, Brand Loyalty, Customer Engagement, Marketing Strategies, Customer Relationship Management, Customer Relationship Management (CRM) Software, Strategic Marketing, Behavioral Economics, Marketing Analytics, Marketing, Marketing Communications, Sustainable Business, Data-Driven Decision-Making, Growth Strategies, Business Ethics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications
Intermediate · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Digital Media Strategy, Data-Driven Marketing, Marketing Effectiveness, Digital Marketing, Customer Data Management, Digital Analysis, Marketing Strategies, Social Media Marketing, Customer Engagement, Customer experience strategy (CX), Predictive Analytics, Analytics, Data Analysis Software, Consumer Behaviour, Big Data, Data Integration, Data Analysis
Beginner · Course · 1 - 3 Months

The University of Sydney
Skills you'll gain: Design Thinking, Design Strategies, Strategic Thinking, Innovation, New Product Development, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Research, User Feedback, Product Testing, Customer Insights
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Customer experience improvement, Journey Mapping, Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Data-Driven Marketing, Real Time Data, AI Integrations, Analysis, Design
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, New Product Development, Product Development, Customer Insights, Process Development, Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Journey Mapping, Personalized Campaigns, AI Enablement, Personalized Service, Customer Insights, Customer Retention, Business Analytics, User Feedback, Analytics, Artificial Intelligence, Generative AI, Predictive Analytics, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Analysis, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Data-Driven Decision-Making, Artificial Intelligence, Generative AI
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: AI Personalization, Customer Insights, ChatGPT, Generative AI, Call Center Experience, Customer experience improvement, Customer Analysis, Customer Engagement, AI Integrations, AI Workflows, Customer Service, Process Optimization, Customer Support, Operational Efficiency, Automation, Analysis
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Spreadsheet Software, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Statistical Analysis, Data Manipulation, Data Transformation, Logistic Regression
Intermediate · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Keyword Research, LLM Application, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing Campaigns, Digital Marketing, Digital Brand Strategy, Generative AI, Data-Driven Marketing, Personalized Campaigns, Marketing, Marketing Analytics
Beginner · Course · 1 - 4 Weeks