• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive KPI Reviews

    Skills you'll gain: Dashboard Creation, Dashboard, Key Performance Indicators (KPIs), Performance Reporting, Business Intelligence, Tableau Software, Performance Analysis, Performance Review, Gap Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Data Presentation, Performance Management, Interactive Data Visualization, Business Analysis, Presentations, Data Analysis, Accountability, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Delivering Bad News to Customers

    Skills you'll gain: Professional Development, Customer Relationship Management, Interpersonal Communications, Service Recovery, Business Communication, Communication Strategies, Strategic Communication, Customer Communications Management, Emotional Intelligence, Crisis Management, Compassion, Solution Delivery, Action Oriented

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Worksoft Certify for Test Automation (Beginner)

    Skills you'll gain: Test Automation, Test Data, Test Tools, Maintainability, Test Case, Business Process Automation, Enterprise Application Management, Process Design, Automation, Case Studies, Business Reporting, Data Validation, No-Code Development, Business Process, Process Validation, Scalability, Code Reusability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Safe SQL Data Manipulation

    Skills you'll gain: SQL, Scalability, Data Pipelines, Data Manipulation, Data Integrity, Data Validation, Data Migration, Transaction Processing, Data Transformation, Scripting, Anomaly Detection, Record Keeping, Sampling (Statistics), Cryptography, Reconciliation

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Align, Analyze, and Communicate: AI Projects

    Skills you'll gain: Stakeholder Communications, Cross-Functional Team Leadership, Interpersonal Communications, Discussion Facilitation, Strategic Communication, Project Coordination, Stakeholder Engagement, Internal Communications, Analysis, Project Scoping, Process Mapping, Process Improvement

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Visualize Business Data with Power BI

    Skills you'll gain: Data Visualization, Data Presentation, Management Reporting, Business Intelligence Software, Business Reporting, Business Analytics, Time Series Analysis and Forecasting, Analysis, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Global Macro and Hedge Fund Strategy Analysis

    Skills you'll gain: Portfolio Risk, Risk Management, Portfolio Management, Investment Management, Hedge Accounting, Risk Analysis, Credit Risk, Futures Exchange, Financial Trading, Investments, Financial Market, International Finance, Securities Trading, Mergers & Acquisitions, Market Opportunities, Fund Accounting, Market Analysis, Trend Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Advanced Git Features

    Skills you'll gain: Git (Version Control System), GitHub, Version Control, Software Development

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Web Development Bootcamp with React Bootstrap 5 & REST API

    Skills you'll gain: Web Design and Development, HTML and CSS, Frontend Integration, Web Components, Web Design, Responsive Web Design, Cascading Style Sheets (CSS), Context Management, Application Programming Interface (API), Hypertext Markup Language (HTML), Development Environment, User Accounts, User Interface (UI)

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Set Smart Campaign Goals

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Campaign Management, Campaign Planning, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Communication, Strategic Thinking, Marketing Strategy and Techniques, Performance Measurement, Performance Metric, Business Priorities

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    The Structure of Success: A Framework for Better Business

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Comprehensive UX and Responsive Web Design

    Skills you'll gain: Web Design and Development, Responsive Web Design, HTML and CSS, Web Design, Web Content Accessibility Guidelines, Front-End Web Development, Web Development, Cascading Style Sheets (CSS), Web Development Tools, Hypertext Markup Language (HTML), React.js, User Interface (UI), JavaScript Frameworks, Web Applications, Javascript, Web Servers, Server Side, Software Development Tools, Semantic Web, Command-Line Interface

    Beginner · Course · 1 - 4 Weeks

1…487488489…512

In summary, here are 10 of our most popular marketing fundamentals courses

  • Drive KPI Reviews: Coursera
  • Delivering Bad News to Customers: Packt
  • Worksoft Certify for Test Automation (Beginner): Coursera
  • Safe SQL Data Manipulation: Coursera
  • Align, Analyze, and Communicate: AI Projects: Coursera
  • Analyze and Visualize Business Data with Power BI: EDUCBA
  • Global Macro and Hedge Fund Strategy Analysis: EDUCBA
  • Advanced Git Features: Board Infinity
  • Web Development Bootcamp with React Bootstrap 5 & REST API: Packt
  • Set Smart Campaign Goals: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok