Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.
Kennesaw State University
Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Communications Management, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Standard Operating Procedure, Generative AI, Customer Support, Product Support, Responsible AI, AI Workflows, Customer experience improvement, Artificial Intelligence, Data Ethics, Customer Insights, Automation, Natural Language Processing, Ethical Standards And Conduct
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Sheets, Data Visualization, User Feedback, Customer experience improvement, Employee Surveys, Customer Insights, Customer Analysis, Customer Relationship Management, Performance Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Business Analysis, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Miro AI, Customer Engagement, Responsible AI, AI Product Strategy, No-Code Development, Customer experience improvement, Email Automation, Customer Service, Customer Analysis, Automation, Generative AI, Customer Data Management, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Support, Workflow Management, Artificial Intelligence, Customer and Client Support, Agentic systems, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience improvement, Workflow Management, AI Personalization, Customer Service, Customer Support, Customer Engagement, Generative AI, Customer Communications Management, Emotional Intelligence, Customer Success Management, OpenAI, Salesforce, Customer Data Management, Customer Relationship Management, Artificial Intelligence, Customer Analysis, No-Code Development, De-escalation Techniques, Surveys, Communication
Intermediate · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Data Visualization, HubSpot CRM, Dashboard, Business Reporting, Customer Relationship Management (CRM) Software, Performance Reporting, Forecasting, Sales Pipelines, Business Metrics, Sales Enablement, Performance Metric, Sales, Data-Driven Decision-Making, Customer Service, Key Performance Indicators (KPIs), Customer Data Management, Customer Success Management, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Stakeholder Engagement, Solution Sales Engineering, Customer Engagement, Consultative Approaches, Stakeholder Communications, Product Roadmaps, Requirements Elicitation, SAP Applications, Technical Consulting, Customer Insights, Process Analysis, Business Analysis, Project Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Dashboard, Interactive Data Visualization, Tableau Software, Data Presentation, Data Import/Export, Data Visualization, Data Visualization Software, Business Intelligence, Data Analysis, Data Integration, Data Modeling
Intermediate · Guided Project · Less Than 2 Hours