Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Arizona
Skills you'll gain: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Global Marketing, Marketing, Strategic Marketing, Marketing Management, Consumer Behaviour, Organizational Structure, Branding, Marketing Strategies, Marketing Planning, Brand Strategy, Product Strategy, Culture, Promotional Strategies, Marketing Effectiveness, Business, Growth Strategies, Research, Operations Management, Environment, Planning
Mixed · Course · 1 - 3 Months

Sage Publications
Skills you'll gain: Strategic Marketing, Marketing Planning, Product Strategy, Campaign Planning, Marketing Management, Customer Relationship Management, Target Market, Marketing, Consumer Behaviour, Business Strategy, Customer Relationship Building, Go To Market Strategy, Marketing Strategy and Techniques, Strategic Leadership, Value Propositions, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Strategic Decision-Making, Market Intelligence, Competitive Intelligence
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Product Planning, Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Marketing, New Product Development, Marketing Strategy and Techniques, Business Planning, Marketing Strategies, Marketing Management, Marketing Operations, Strategic Planning, Competitive Analysis, Promotional Strategies, Consumer Behaviour, Business Strategies, Decision Making, Value Propositions, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: New Product Development, Product Lifecycle Management, Product Development, Product Planning, Product Management, Product Marketing, Packaging and Labeling, Product Strategy, Product Lining, Branding, Brand Management, Marketing, Brand Strategy, Product Quality (QA/QC), Marketing Strategies, Consumer Behaviour, Value Propositions, Quality Management, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Marketing Planning, Strategic Marketing, Campaign Planning, Marketing Management, Target Market, Consumer Behaviour, Strategic Leadership, Marketing Strategies, Customer experience improvement, Marketing Strategy and Techniques, Value Propositions, Business Leadership, Marketing Effectiveness, Customer experience strategy (CX), Organizational Leadership, Marketing Psychology, Leadership and Management, Strategic Planning, Decision Making, Consumer Lending
Beginner · Course · 1 - 3 Months

Skills you'll gain: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Budget Management, Business Planning, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Marketing Budgets, Plan Execution, Risk Management, Operational Analysis, Branding
★ 4.8 (37) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Product Development, Market Opportunities, Market Research, Target Market, Communication Planning, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Go To Market Strategy, Performance Analysis, Digital Advertising, Milestones (Project Management), Persuasive Communication, Storytelling, Digital Marketing Campaigns, Project Management, Product Marketing, Project Performance, Team Leadership, Presentations, Project Management Software, Campaign Planning, Data Visualization, Data Sharing, Marketing Analytics, Advertising, Agile Methodology, Cross-Functional Collaboration
★ 3.2 (6) · Intermediate · Specialization · 3 - 6 Months

Digital Marketing Institute
Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Campaign Management, Digital Marketing, Digital Transformation, Marketing Planning, Customer Engagement, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Strategic Marketing, Digital Advertising, Integrated Marketing Communications, Digital Marketing Tools, Marketing Channel, Strategic Thinking, Social Media Management
★ 4.6 (10) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Communication Planning, Financial Services, Media and Communications, Marketing Communications, Financial Inclusion, Media Strategy, Branding, Communication Strategies, Retail Banking, Marketing Strategies, Marketing Design, Marketing, Banking, Communication, Growth Strategies, Product Marketing, Design Strategies, Case Studies, Product Design, Culture
Mixed · Course · 1 - 3 Months

Skills you'll gain: Product Development, New Product Development, Strategic Marketing, Marketing, Promotional Strategies, Consumer Behaviour, Marketing Strategies, Field Marketing, Research, Marketing Planning, Product Design, Product Marketing, Go To Market Strategy, Commercialization, Research Methodologies, Product Strategy, Market Dynamics, Business, Environment, Communication
Mixed · Course · 1 - 4 Weeks