• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SoFi

    Managing Debt

    Skills you'll gain: Mortgage Loans, Loans, Consumer Lending, Credit Risk, General Lending, Payment Processing and Collection, Wealth Management, Financial Planning, Budget Management, Cost Benefit Analysis, Goal Setting, Consolidation, Financial Analysis, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Building Your First AI Agent with OpenAI

    Skills you'll gain: Agentic Workflows, Generative AI Agents, Agentic systems, OpenAI API, OpenAI, LLM Application, AI Integrations, Performance Tuning, Real Time Data, Tool Calling, Prompt Patterns, Prompt Engineering, Token Optimization, AI Security, Application Programming Interface (API), Computer Programming Tools, Software Architecture, Systems Integration

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Uma Perspectiva Prática da Transformação Digital

    Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Technology Strategies, Organizational Strategy, Culture Transformation, Organizational Leadership, Customer experience improvement, Cross-Channel Marketing, Customer experience strategy (CX), Process Analysis, Business Process, Initiative and Leadership, Business Priorities, Customer Engagement, Strategic Partnership, New Business Development, Consumer Behaviour, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Gestão Estratégica de Recursos Humanos

    Skills you'll gain: Human Resources Management and Planning, Human Resource Strategy, Human Resources, People Management, Behavior Management, Organizational Strategy, Organizational Effectiveness, Employee Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    農企業管理學 (Agribusiness Management)

    Skills you'll gain: Production Planning, Financial Management, Production Management, Financial Analysis, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Promotional Strategies, Advertising, Business Economics, Business Operations, Business Planning, Consumer Behaviour, Cash Flows, Supply Chain Management, Market Research, Decision Making

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Beer Quality: Freshness

    Skills you'll gain: Production Process, Process Control, Chemistry, Biochemistry, Consumer Behaviour, Analytical Chemistry, Analytical Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Introduction to Sales

    Skills you'll gain: Sales, Closing (Sales), Selling Techniques, Sales Strategy, General Sales Practices, Sales Process, Sales Development, Consultative Selling, Overcoming Objections, Influencing, Consumer Behaviour, Value Propositions, Customer Engagement, Customer Relationship Building

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Analysis, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Marketing Communications, Social Media Analytics, Digital Transformation, Marketing Analytics, Marketing Strategies, Branding, Business Transformation, Strategic Marketing, Brand Strategy, Digital Communications, Marketing Automation, Business Strategy, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Skills for Working as an AWS Cloud Consultant

    Skills you'll gain: Professional Networking, Professional Development, Leadership Development, Relationship Building, Consultative Approaches, Rapport Building, Business Consulting, Relationship Management, Consulting, Social Skills, Leadership, Trustworthiness, Amazon Web Services, Adaptability, Technical Consulting, Analytical Skills, Critical Thinking and Problem Solving, Branding, Project Management, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Unpacking Unconscious Bias in the Workplace

    Skills you'll gain: Diversity Training, Workplace inclusivity, Diversity and Inclusion, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Self-Awareness, Mitigation, Decision Making, Cultural Diversity, Culture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, MarTech, Marketing Channel, Digital Marketing Tools, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Promotions and Campaigns, Product Development, Market Dynamics, Consumer Behaviour, New Product Development, E-Commerce, Innovation, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e a Gestão Estratégica de Marketing

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Data-Driven Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Customer Analysis, Market Data, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

1…707172…119

In summary, here are 10 of our most popular consumer behavior courses

  • Managing Debt: SoFi
  • Building Your First AI Agent with OpenAI: Coursera
  • Uma Perspectiva Prática da Transformação Digital: Fundação Instituto de Administração
  • Gestão Estratégica de Recursos Humanos: Fundação Instituto de Administração
  • 農企業管理學 (Agribusiness Management): National Taiwan University
  • Beer Quality: Freshness: University of California, Davis
  • Introduction to Sales: Packt
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
  • Skills for Working as an AWS Cloud Consultant: Amazon Web Services
  • Unpacking Unconscious Bias in the Workplace: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok