University of California, Irvine
External Communications Channels
University of California, Irvine

External Communications Channels

This course is part of Corporate Communications Specialization

Taught in English

Chris Ruoff

Instructor: Chris Ruoff

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify strategies for effective external communications, promoting corporate branding, and communicating with media and investor relations

  • Differentiate between the functions of internal and external communications

  • Recognize the impactful results of leveraging social media and encouraging two-way communication with customers

Details to know

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Recently updated!

January 2024

Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Corporate Communications Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Welcome to Module 1, External Communications. In this module, we will explore effective external communication strategies and channels, which are crucial for building and maintaining a positive public image. External communication is also important for recruiting candidates through effective messaging that will entice them to consider you as an employer.

What's included

2 videos1 reading1 quiz1 discussion prompt1 plugin

Welcome to Module 2, The Role of Communications in Corporate Branding. This module will illustrate the importance of corporate branding and image in building a strong brand. We will learn how customer testimonials and use cases demonstrate the value of your product or service, both of which are strategies for building trust and credibility with potential customers.

What's included

2 videos1 reading1 quiz1 discussion prompt

Welcome to Module 3, Media Relations and Investor Relations. This module will explore how effective media relations help organizations gain positive media coverage, and build and maintain relationships with journalists, media outlets, and influencers. These elements form the foundation of successful PR campaigns and help organizations effectively manage their relationships with investors and stakeholders.

What's included

1 video1 reading1 quiz1 discussion prompt

Welcome to Module 4, Best Practices in External Communication. This module will share the best ways to communicate externally, including strategies for segmenting your audience, branding, encouraging two-way communications, and leveraging social media. These strategies help organizations engage in meaningful discussions to foster relationships with customers and identify brand ambassadors. Social media communications in particular are a great way to introduce and engage customers, partners, and more with your brand personality.

What's included

1 video2 readings2 quizzes1 discussion prompt

Instructor

Chris Ruoff
University of California, Irvine
3 Courses618 learners

Offered by

Recommended if you're interested in Business Essentials

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