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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Data Engineering Foundations

    Skills you'll gain: Extract, Transform, Load, Web Scraping, Database Design, SQL, IBM DB2, Database Management, Data Store, Data Architecture, Relational Databases, Database Systems, Apache Hadoop, Databases, Big Data, Unit Testing, Database Development, Data Storage, Apache Spark, Python Programming, NumPy, Data Analysis

    ★ 4.6 (60K) · Beginner · Specialization · 3 - 6 Months

  • F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Technical Consulting, Quality Assurance, Market Intelligence, Market Research, Automation

    ★ 4.3 (34) · Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Data Analysis and Visualization Foundations

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Big Data, Data Visualization, Microsoft Excel, Data Analysis, IBM Cognos Analytics, Statistical Visualization, Apache Hadoop, Statistical Analysis, Analytical Skills, Dashboard Creation, Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software

    ★ 4.7 (31K) · Beginner · Specialization · 3 - 6 Months

  • M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    ★ 4.9 (51K) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    ★ 4.6 (1.8K) · Intermediate · Specialization · 3 - 6 Months

  • F

    Fractal Analytics

    Generative AI - Your Personal Code Reviewer

    Skills you'll gain: Prompt Engineering, Generative AI, Code Review, AI Workflows, AI literacy, Debugging, Responsible AI, Software Technical Review, Machine Learning Methods, Data Preprocessing, Maintainability, Data Cleansing

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Quantum Computing For Everyone - An Introduction

    Skills you'll gain: Computing Platforms, Cloud Computing, Information Technology, Cybersecurity, Theoretical Computer Science, Linear Algebra, Critical Thinking

    ★ 4.1 (112) · Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, Web Presence, Interviewing Skills

    ★ 4.8 (99K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • F

    Fractal Analytics

    Fractal Data Science

    Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Critical Thinking and Problem Solving, Data Analysis Expressions (DAX), Human Centered Design, SQL, Machine Learning, Problem Solving, Python Programming

    ★ 4.5 (582) · Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Virginia Darden School Foundation

    IBM & Darden Digital Strategy

    Skills you'll gain: Data Storytelling, Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Data Wrangling, Competitive Analysis, Cloud Services, Data Presentation, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Cloud Technologies, Cloud Infrastructure, Big Data, Cloud Platforms, Cloud Computing, Generative AI, Data Science

    ★ 4.7 (51K) · Beginner · Specialization · 3 - 6 Months

  • F

    Fractal Analytics

    Unlocking AI and ML : Your Path to Smart Business Solutions

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative Model Architectures, Data Preprocessing, AI literacy, Business Intelligence, Data Quality, Analytics, Data Analysis, Business Ethics, Business Analytics, Machine Learning Algorithms, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Generative Model Architectures, Decision Intelligence, Data Processing, Big Data, LLM Application, Information Architecture, AI literacy, Strategic Decision-Making, AI Integrations, Enterprise Architecture, Cloud Computing, Data Science, Data Architecture, Leadership

    ★ 4.7 (100K) · Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Engineering Foundations: IBM
  • Generative AI for Consultants: Fractal Analytics
  • Data Analysis and Visualization Foundations: IBM
  • Excel Skills for Business: Essentials: Macquarie University
  • Next-Gen Brand Management: Coursera
  • Generative AI - Your Personal Code Reviewer: Fractal Analytics
  • Quantum Computing For Everyone - An Introduction : Fractal Analytics
  • Google UX Design: Google
  • Fractal Data Science: Fractal Analytics
  • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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