Branding courses can help you learn brand strategy, visual identity development, audience analysis, and messaging frameworks. You can build skills in creating compelling brand narratives, conducting competitive analysis, and leveraging social media for brand engagement. Many courses introduce tools like Adobe Creative Suite for design, Google Analytics for audience insights, and social media platforms for brand promotion, connecting these skills to effective brand management and market positioning.

Skills you'll gain: Logo Design, Branding, Brand Strategy, Marketing Design, Graphic Design, Style Guides, Typography, Adobe Creative Cloud, Visual Design, Asset Management, Design Elements And Principles, Color Theory, Storytelling
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Content Marketing, Storytelling, Content Creation, Production Planning, Brand Awareness, Logo Design, Target Audience, Advertising Campaigns, Target Market, Customer experience improvement, Drive Engagement, Advertising, Marketing Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Intellectual Property, Target Audience, Adobe Creative Cloud, Web Content, Marketing Materials, Instagram, Drive Engagement, Customer Engagement, Content Strategy, Ethical Standards And Conduct, Content Management, Branding
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Typography, Design Elements And Principles, Graphic Design, Graphic and Visual Design Software, Design, Visual Design, Digital Design, Photography, Logo Design, Design Software, Creative Design, Photo Editing, Color Theory, Adobe InDesign, Graphic and Visual Design, Image Quality, Style Guides, Branding, Digital Publishing, Art History
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Brand Management, Personal Attributes, Personal Integrity, Social Media, Personally Identifiable Information, Computer Security Awareness Training, Self-Awareness, Social Media Strategy, Information Privacy, Constructive Feedback
Beginner · Course · 1 - 3 Months

Skills you'll gain: Education Software and Technology, Motion Graphics, Blogs, Graphic and Visual Design, Scripting, Creativity, Augmented and Virtual Reality (AR/VR), Color Theory, Media Production, Persona Development, Target Audience, Image Quality, Writing and Editing, Marketing
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication
Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Case Studies, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Graphic Design, Brand Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Adobe Illustrator, Adobe Photoshop, Responsible AI, Generative AI, Visual Design, Graphic Design, User Interface and User Experience (UI/UX) Design, Logo Design, Generative AI Agents, Content Creation, Digital Design, File Management, Design Reviews, Project Design, Prompt Engineering, Image Analysis, Client Services, Marketing Collateral, Branding, Storytelling
Beginner · Professional Certificate · 3 - 6 Months

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Behavioral Economics, Decision Making, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Magnetic Resonance Imaging
Beginner · Course · 1 - 3 Months
Browse the branding courses below—popular starting points on Coursera.
Yes. Many branding courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎
You’ll learn how to create a strong brand identity, communicate your brand’s value to customers, and build loyalty over time. Topics often include brand strategy, design elements, messaging, and adapting brands for different markets and audiences.‎
Not necessarily. Many beginner-friendly courses explain the principles of branding from the ground up. If you’re already experienced in marketing, you can find advanced content on brand analytics, brand equity, and innovation.‎