
Skills you'll gain: Content Performance Analysis, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Driving engagement, Content Management Systems, Web Analytics, Keyword Research, Performance Measurement, Performance Improvement, Copywriting, Process Optimization, Web Content Accessibility Guidelines, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Marketing, Content Performance Analysis, Marketing Strategy and Techniques, Key Performance Indicators (KPIs), Search Engine Optimization, Strategic Marketing, Content Creation, Marketing Channel, Customer Insights, Writing, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns, Scalability, Customer Engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Content Management
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Content Performance Analysis, Key Performance Indicators (KPIs), Search Engine Optimization, Content Strategy, Keyword Research, Content Creation, Web Analytics and SEO, Scalability, Content Management, Strategic Partnership, AI Enablement, Automation
Intermediate · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, ChatGPT, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Dashboard, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Performance Reporting, Analysis, Data Visualization
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Google Analytics, Content Performance Analysis, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Dashboard, Ad Hoc Analysis, Data-Driven Decision-Making, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Gross Profit, Case Studies, Performance Analysis, Data Cleansing, Business Reporting, Business Analysis, Fiscal Management, Time Series Analysis and Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Web Content, Drive Engagement, Content Marketing, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Search Engine Optimization, Performance Analysis, Data Analysis, Information Architecture, Process Improvement and Optimization, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Budget Management, Google Analytics, Marketing Analytics, Marketing Strategies, Marketing Channel, Data Validation, Web Analytics, Real Time Data, Performance Analysis, Strategic Decision-Making, Event Monitoring, Data Capture, System Configuration
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Performance Analysis, Content Marketing, Content Strategy, Marketing Effectiveness, Strategic Prioritization, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Web Analytics, Key Performance Indicators (KPIs), Spreadsheet Software
Intermediate · Course · 1 - 4 Weeks