Will there be hands-on exercises?

Yes. The course provides practical case studies and strategic exercises based on real business scenarios involving AI adoption, operational efficiency, and organizational leadership.

Is this suitable for founders or department heads?

Yes. This course is suitable for leaders at all levels responsible for growth, innovation, or operational transformation.

Why is AI literacy important for executives today?

AI literacy lets leaders make informed decisions, find opportunities, and adapt quickly.

Will I earn a certification?

Yes. You’ll earn the AI for Executives & Strategy Certification.

Can I apply this to my current organization?

Yes. Each module supports immediate real-world application.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI for Executives & Strategy

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kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

AI for Executives & Strategy

Dozent: AI CERTs Team

Bei enthalten

Mehr erfahren

8 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

3 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

8 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

3 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Lead AI-Driven Business Strategy: Apply AI to improve business models, planning, and competitive growth.
Evaluate AI Opportunities and Risks: Identify AI opportunities, assess feasibility, and manage adoption responsibly.
Drive Organizational Transformation: Build AI adoption roadmaps and align teams for organizational change.
Improve Efficiency and Decision-Making: Use AI analytics and automation to improve productivity and decision-making.

Kompetenzen, die Sie erwerben

Kategorie: Technology Strategies
Kategorie: Business Analytics
Kategorie: Business Strategies
Kategorie: Ethical Standards And Conduct
Kategorie: Innovation
Kategorie: Business Process Automation
Kategorie: Automation
Kategorie: Operational Efficiency
Kategorie: Scalability
Kategorie: Risk Management
Kategorie: Digital Transformation

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

Dezember 2025

Bewertungen

8 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

In diesem Kurs gibt es 8 Module

Business leaders today face markets reshaped by artificial intelligence. The AI for Executives & Strategy Certification delivers actionable, beginner-friendly training to empower decision-makers to leverage AI for smarter business strategies, accelerated innovation, and measurable organizational growth—no technical expertise required.

Learn how AI improves efficiency, accelerates data-driven decision-making, strengthens competitive positioning, and helps organizations adapt to evolving market conditions. Through executive-focused case studies and practical exercises, the course explores real-world AI applications in strategic planning, operational automation, business scaling, and digital innovation. By the end of the course, you’ll have the confidence and insight to identify high-impact AI opportunities, lead responsible adoption, and drive measurable business results through AI initiatives. Enroll to gain recognized certification and equip yourself to drive transformation and sustainable growth in today's intelligent business landscape.

This module introduces the overall certification structure and explains how the learning experience is organized throughout the course. To support different learning preferences, the content is offered in multiple formats, including Videos, eBooks, Audiobooks, and Podcasts. Each format covers the same key concepts, giving you the flexibility to learn in the way that works best for you. You can choose any format based on your preferred learning style and move through the course at your own pace.

Das ist alles enthalten

15 Videos2 Lektüren1 Aufgabe6 Plug-ins

15 VideosInsgesamt 147 Minuten

Navigation Video2 Minuten
Audiobook: Course Introduction 6 Minuten
Course Introduction3 Minuten
Audiobook: Module 01: Understanding Artificial Intelligence66 Minuten
Podcast: Module 01: Understanding Artificial Intelligence30 Minuten
1.1 Business Awareness4 Minuten
1.2 The Scope and Scale of AI Applications5 Minuten
1.3 Trends in AI4 Minuten
1.4 Innovations in AI4 Minuten
1.5 Business Applications of AI3 Minuten
1.6 AI's Historical Milestones5 Minuten
1.7 Modern AI Era5 Minuten
1.8 The Transformative Role of AI in Business3 Minuten
1.9 Case Studies on the Success of AI in Business3 Minuten
1.10 Positive Outlook and Concerns3 Minuten

2 LektürenInsgesamt 20 Minuten

Hands - On 110 Minuten
Hands - On 210 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 130 Minuten

6 Plug-insInsgesamt 90 Minuten

eBook: Module 01: Understanding Artificial Intelligence15 Minuten
ACTIVITY: Flip Card15 Minuten
ACTIVITY: Drag and Drop15 Minuten
ACTIVITY: Timeline15 Minuten
ACTIVITY: Hotspot15 Minuten
ACTIVITY: Let's Check Your Knowledge15 Minuten

Das ist alles enthalten

14 Videos2 Lektüren1 Aufgabe7 Plug-ins

14 VideosInsgesamt 146 Minuten

Audiobook: Module 02: AI Technologies and Business Implications75 Minuten
Podcast: Module 02: AI Technologies and Business Implications30 Minuten
2.1 Understanding Big Data4 Minuten
2.2 Big Data Challenges and AI Solutions3 Minuten
2.3 Machine Learning: Introduction and Trends5 Minuten
2.4 Deep Learning: The Next Step4 Minuten
2.5 Applications of ML and DL2 Minuten
2.6 Understanding NLP3 Minuten
2.7 Rise of LLMs & Applications4 Minuten
2.8 Understanding Robotics2 Minuten
2.9 Current Trends in Robotics4 Minuten
2.10 Impact of Robotics on Business Operations2 Minuten
2.11 Demonstrating AI Tools and GenAI Products2 Minuten
2.12 Key AI Tools for Business5 Minuten

2 LektürenInsgesamt 20 Minuten

Hands - On 110 Minuten
Hands - On 210 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 230 Minuten

7 Plug-insInsgesamt 105 Minuten

eBook: Module 02: AI Technologies and Business Implications15 Minuten
ACTIVITY: True or False15 Minuten
ACTIVITY: Multiple Choice Question15 Minuten
ACTIVITY: Tab15 Minuten
ACTIVITY: Hotspot15 Minuten
ACTIVITY: Drag and Drop15 Minuten
ACTIVITY: Let's Check Your Knowledge15 Minuten

Das ist alles enthalten

11 Videos1 Lektüre1 Aufgabe5 Plug-ins

11 VideosInsgesamt 133 Minuten

Audiobook: Module 03: AI Strategy for Executives75 Minuten
Podcast: Module 03: AI Strategy for Executives27 Minuten
3.1 Crafting AI Strategies4 Minuten
3.2 Embracing AI for Transformation3 Minuten
3.3 Case Studies: How AI Helped Businesses Grow3 Minuten
3.4 Upskilling for the AI Era3 Minuten
3.5 AI's Impact on Talent Management5 Minuten
3.6 Navigating the Future of Work with AI4 Minuten
3.7 Evaluating AI's Financial and Strategic Impact5 Minuten
3.8 Best Practices for AI Investment and Value Realization3 Minuten
3.9 Advancing from AI Implementation to Leadership3 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 330 Minuten

5 Plug-insInsgesamt 75 Minuten

eBook: Module 03: AI Strategy for Executives15 Minuten
ACTIVITY: Hotspot15 Minuten
ACTIVITY: Sequence Arrangement15 Minuten
ACTIVITY: Flip Card15 Minuten
ACTIVITY: Let's Check Your Knowledge15 Minuten

Das ist alles enthalten

8 Videos1 Lektüre1 Aufgabe5 Plug-ins

8 VideosInsgesamt 157 Minuten

Audiobook: Module 04: Ethical, Legal, and Societal Considerations92 Minuten
Podcast: Module 04: Ethical, Legal, and Societal Considerations35 Minuten
4.1 Human Oversight and Ethical AI6 Minuten
4.2 Translating Ethical Principles into Practice3 Minuten
4.3 Balancing Innovation with Legal and Ethical Responsibilities8 Minuten
4.4 Navigating the EU's AI Act3 Minuten
4.5 Investments and Model Governance4 Minuten
4.6 Implementation Challenges and Sector-Specific Regulations5 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 430 Minuten

5 Plug-insInsgesamt 75 Minuten

eBook: Module 04: Ethical, Legal, and Societal Considerations15 Minuten
ACTIVITY: Hotspot15 Minuten
ACTIVITY: Drag and Drop15 Minuten
ACTIVITY: Carousel15 Minuten
ACTIVITY: Let's Check Your Knowledge15 Minuten

Das ist alles enthalten

7 Videos1 Lektüre1 Aufgabe5 Plug-ins

7 VideosInsgesamt 123 Minuten

Audiobook: Module 05: Managing AI Project76 Minuten
Podcast: Module 05: Managing AI Project28 Minuten
5.1 AI's Role in Enhancing Project Management3 Minuten
5.2 Adopting AI in Project Methodologies4 Minuten
5.3 Frameworks for AI Project Evaluation and Management6 Minuten
5.4 Building Effective AI Teams3 Minuten
5.5 AI Project Case Studies4 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 530 Minuten

5 Plug-insInsgesamt 75 Minuten

eBook: Module 05: Managing AI Project 15 Minuten
ACTIVITY: Tab15 Minuten
ACTIVITY: Multiple Choice Question15 Minuten
ACTIVITY: Hotspot15 Minuten
ACTIVITY: Let's Check Your Knowledge15 Minuten

Das ist alles enthalten

7 Videos1 Lektüre1 Aufgabe5 Plug-ins

7 VideosInsgesamt 122 Minuten

Audiobook: Module 06: AI and the Future of Work72 Minuten
Podcast: Module 06: AI and the Future of Work26 Minuten
6.1 AI as a Net Job Creator4 Minuten
6.1.1 Reskilling, Ethics, and Future Trends in AI6 Minuten
6.1.2 Real-World Case Studies of AI-Driven Initiatives4 Minuten
6.2 Prioritizing AI and Big Data Skills5 Minuten
6.3 Recommendations for Sustained AI-Driven Innovation in Organizations4 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 630 Minuten

5 Plug-insInsgesamt 75 Minuten

eBook: Module 06: AI and the Future of Work15 Minuten
ACTIVITY: Drag and Drop15 Minuten
ACTIVITY: True or False15 Minuten
ACTIVITY: Popup15 Minuten
ACTIVITY: Let's Check Your Knowledge15 Minuten

Das ist alles enthalten

9 Videos1 Lektüre1 Aufgabe5 Plug-ins

9 VideosInsgesamt 166 Minuten

Audiobook: Module 07: Department-Specific AI Applications97 Minuten
Podcast: Module 07: Department-Specific AI Applications34 Minuten
7.1 Finance and Accounting4 Minuten
7.1.1 Ethical Considerations and AI Success in Finance5 Minuten
7.2 Marketing and Sales4 Minuten
7.2.1 Personalized Services Through AI in Marketing6 Minuten
7.2.2 AI-Driven Sales and Marketing Strategies7 Minuten
7.3 Human Resources6 Minuten
7.3.1 Implementing AI in HRM: Case Studies5 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 730 Minuten

5 Plug-insInsgesamt 75 Minuten

eBook: Module 07: Department-Specific AI Applications15 Minuten
ACTIVITY: Hotspot15 Minuten
ACTIVITY: Carousel15 Minuten
ACTIVITY: Flip Card15 Minuten
ACTIVITY: Let's Check Your Knowledge15 Minuten

Das ist alles enthalten

9 Videos1 Lektüre1 Aufgabe2 Plug-ins

9 VideosInsgesamt 133 Minuten

Audiobook: Module 08: Interactive Workshop71 Minuten
Podcast: Module 08: Interactive Workshop30 Minuten
8.1 Effective Strategies for AI Integration in Business4 Minuten
8.2 Navigating New Frontiers in AI Governance5 Minuten
8.2.1 Ensuring Transparency and Accountability in AI4 Minuten
8.2.2 Governance Frameworks for AI Implementation8 Minuten
8.3 Crafting a Successful AI Strategy for Business5 Minuten
8.4 AI Tools Demonstrations3 Minuten
Course Summary 3 Minuten

1 LektüreInsgesamt 10 Minuten

Hands - On10 Minuten

1 AufgabeInsgesamt 30 Minuten

Quiz 830 Minuten

2 Plug-insInsgesamt 30 Minuten

eBook: Module 08: Interactive Workshop15 Minuten
ACTIVITY: Case Study15 Minuten

Dozent

AI CERTs Team

AI CERTs

58 Kurse38.262 Lernende

von

AI CERTs

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Lernender seit 2018

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Jennifer J.

Lernender seit 2020

„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“

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Lernender seit 2021

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Chaitanya A.

„Man lernt nicht nur, um bei der Arbeit besser zu werden. Es geht noch um viel mehr. Bei Coursera kann ich ohne Grenzen lernen.“

Häufig gestellte Fragen

You will be able to develop AI-aligned strategies, evaluate opportunities, and guide your organization through AI-driven transformation initiatives.

No technical experience is required. This course is specifically designed for non-technical leaders and decision-makers.

It focuses on AI-driven strategy, innovation, automation, and executive decision-making.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.