What is the focus of this behavioral marketing training program?

This program focuses on the fundamentals of behavioral marketing and its practical application in digital campaigns. It covers data collection, audience segmentation, strategic planning, and using behavioral insights to drive engagement, retention, and ROI.

Who should enroll in this course?

This course is ideal for marketing professionals, business owners, entrepreneurs, and beginners who want to build foundational knowledge and practical skills in data-driven, modern marketing strategies.

What practical skills will I gain from this course?

You’ll learn to collect and analyze behavioral data, segment audiences effectively, craft targeted campaigns using email, social media, and Google Ads, and apply frameworks like the RACE model to improve marketing results and customer growth.

What are the real-world applications of behavioral marketing covered in this course?

The course covers how to personalize marketing across channels, use behavioral data to drive acquisition and retention, manage the customer lifecycle, and apply digital marketing strategies for measurable business outcomes.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Behavioral Marketing

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Behavioral Marketing

Dieser Kurs ist Teil mehrerer Programme.

Unterrichtet in Deutsch (KI-Synchronisation)

Dozent: Priyanka Mehta

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2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

20 Bewertungen

Stufe Anfänger

Empfohlene Erfahrung

8 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

20 Bewertungen

Stufe Anfänger

Empfohlene Erfahrung

8 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.

Kompetenzen, die Sie erwerben

Kategorie: Data Collection
Kategorie: Target Market
Kategorie: Customer Relationship Management
Kategorie: Cross-Channel Marketing
Kategorie: Marketing Analytics
Kategorie: Driving engagement
Kategorie: Data-Driven Marketing
Kategorie: Social Media Marketing
Kategorie: Marketing Strategies
Kategorie: Personalized Campaigns
Kategorie: Email Marketing
Kategorie: Digital Marketing
Kategorie: Marketing Effectiveness
Kategorie: Online Advertising
Kategorie: Digital Advertising

Werkzeuge, die Sie lernen werden

Kategorie: Google Ads

Wichtige Details

Zertifikat zur Vorlage

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Bewertungen

8 Aufgaben

Unterrichtet in Deutsch (KI-Synchronisation)

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In diesem Kurs gibt es 2 Module

This comprehensive course provides a strong foundation in behavioral marketing and modern digital strategies to drive business growth. You’ll start by learning the fundamentals of behavioral marketing, understanding how consumer actions shape campaigns. Explore data collection, audience segmentation, and practical use of behavioral insights for acquisition, retention, and customer growth. Next, dive into key behavioral marketing types like email, social media, and Google Ads while assessing pros, cons, and integration into digital strategies. Finally, master the RACE Framework, customer lifecycle management, and post-pandemic marketing trends to craft effective, goal-driven strategies that boost engagement and ROI.

By the end of this course, you will be able to: Understand behavioral marketing concepts and applications Apply data-driven strategies for targeted campaigns Utilize behavioral data to enhance engagement and conversions Implement digital frameworks and lifecycle strategies for sustainable growth Ideal for marketing professionals and beginners aiming to build expertise in data-driven, modern marketing practices.

Moduldetails

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

Das ist alles enthalten

58 Videos6 Lektüren6 Aufgaben

58 VideosInsgesamt 100 Minuten

Behavioral Marketing Introduction4 Minuten
What Will You Learn?2 Minuten
Introduction to Behavioral Marketing1 Minute
Behavioural Marketing2 Minuten
Behavioral Marketing in Marketing Campaigns2 Minuten
How Does Behavioral Marketing Work?1 Minute
Data Collection and Analysis1 Minute
Audience Segmentation2 Minuten
Strategizing Marketing Effort2 Minuten
Behavioral Data in Marketing1 Minute
Usage Of Behavioral Data: Customer Acquisition1 Minute
Usage Of Behavioral Data: Customer Retention2 Minuten
Usage Of Behavioural Data Customer Growth1 Minute
Quick Recap3 Minuten
Behavioral Marketing Types And Needs Introduction1 Minute
Personalization of Behavioral Marketing1 Minute
Behavioral Marketing Types: Email Marketing1 Minute
Behavioral Marketing Types: Social Media Ads1 Minute
Behavioral Marketing Types: Google Ads2 Minuten
Why Is Behavioral Marketing Important?2 Minuten
Behavioral Marketing in Digital Marketing Strategy3 Minuten
Pros of Behavioural Marketing Increased User Engagement1 Minute
Pros of Behavioural Marketing - Increased Conversion Rates1 Minute
Pros of Behavioural Marketing - Improved Customer Experience and Faster Decision Making1 Minute
Cons of Behavioural Marketing2 Minuten
Quick Recap3 Minuten
Spotlight4 Minuten
Introduction to Digital Marketing Strategy for Business Growth1 Minute
Digital Marketing Strategy for Business Growth1 Minute
Developing a Digital Marketing Strategy1 Minute
Building Buyer Personas1 Minute
Identifying the Goals1 Minute
Evaluating the Existing Digital Channels and Assets2 Minuten
Evaluating Existing Digital Channels and Assets - Example1 Minute
Auditing and Planning Owned Media Campaigns1 Minute
Steps for Auditing and Planning Owned Media Campaigns2 Minuten
Auditing and Planning Earned Media Campaigns1 Minute
Auditing and Planning Paid Media Campaigns1 Minute
Bringing Digital Marketing Campaign Together1 Minute
Quick Recap3 Minuten
Introduction to RACE Framework1 Minute
RACE Framework2 Minuten
Phases of RACE Framework2 Minuten
Why RACE Framework Is Recommended?2 Minuten
Quick Recap3 Minuten
Spotlight4 Minuten
Introduction to Customer Lifecycle Management (CLM)1 Minute
Customer Lifecycle Management1 Minute
Stages of Customer Lifecycle Management3 Minuten
Building Successful Customer Lifetime Management2 Minuten
Quick Recap2 Minuten
Introduction to Marketing in Post-pandemic Era1 Minute
Marketing in Post-Pandemic Era1 Minute
Post Pandemic Marketing Parameters2 Minuten
More Post Pandemic Marketing Parameters2 Minuten
Quick Recap3 Minuten
Spotlight2 Minuten
Case Study Intels Marketing Strategy3 Minuten