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Branding for Differential Advantage with Jagdish Sheth

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Branding for Differential Advantage with Jagdish Sheth

Dieser Kurs ist Teil von Spezialisierung „Creating a Differential Competitive Advantage -Jagdish Sheth“

Dozent: Jagdish Sheth

Bei enthalten

Mehr erfahren

3 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

8 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

3 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

8 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Kompetenzen, die Sie erwerben

Kategorie: Brand Loyalty
Kategorie: Brand Marketing
Kategorie: Competitive Analysis
Kategorie: Brand Strategy
Kategorie: Brand Management
Kategorie: Branding
Kategorie: Cost Reduction
Kategorie: Product Lining
Kategorie: Value Propositions
Kategorie: Promotional Strategies

Wichtige Details

Zertifikat zur Vorlage

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Bewertungen

10 Zuweisungen¹

KI-bewertet siehe Haftungsausschluss

Unterrichtet in Englisch

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

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Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Creating a Differential Competitive Advantage -Jagdish Sheth“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 3 Module

This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is an intangible asset often commanding 5-10 times product revenue. For example, the highest brand value today is Apple, which has replaced Coca Cola as the highest intangible value asset.

Moduldetails

There are two types of brands: full-line generalists such as Walmart and Amazon, and unique specialty brands including Footlocker and Toys“R”Us. The full-line generalists are volume-driven brands, whereas specialty brands are margin-driven.

Das ist alles enthalten

14 Videos5 Lektüren2 Aufgaben2 Diskussionsthemen

14 VideosInsgesamt 56 Minuten

Course Intro0 Minuten
The Competitive Positioning of Brands - 014 Minuten
The Competitive Positioning of Brands - 024 Minuten
The Competitive Positioning of Brands - 032 Minuten
The Competitive Positioning of Brands - 042 Minuten
The Competitive Positioning of Brands - 054 Minuten
The Competitive Positioning of Brands - 066 Minuten
The Competitive Positioning of Brands - 074 Minuten
The Competitive Positioning of Brands - 085 Minuten
The Competitive Positioning of Brands - 096 Minuten
The Competitive Positioning of Brands - 105 Minuten
The Competitive Positioning of Brands - 115 Minuten
The Competitive Positioning of Brands - 124 Minuten
The Competitive Positioning of Brands - 135 Minuten

5 LektürenInsgesamt 45 Minuten

About This Course10 Minuten
About the Assignments10 Minuten
Discussion Forum Guidelines10 Minuten
About Peer Reviews10 Minuten
Get help and meet other learners in this course. Join your discussion forums!5 Minuten

2 AufgabenInsgesamt 30 Minuten

Module 1 Summative Quiz15 Minuten
Module 1 Practice Quiz15 Minuten

2 DiskussionsthemenInsgesamt 20 Minuten

Meet and Greet10 Minuten
General Course Discussion10 Minuten

This module focuses on how to differentiate brands as opposed to differentiating products. It also shows how commodities such as dairy and agricultural cereals can be differentiated through branding. Moreover, this module highlights several ways brands such as Coca Cola have differentiated their soft drinks.

Das ist alles enthalten

22 Videos4 Aufgaben

22 VideosInsgesamt 76 Minuten

Branding for Differential Advantage - 014 Minuten
Branding for Differential Advantage - 023 Minuten
Branding for Differential Advantage - 032 Minuten
Branding for Differential Advantage - 042 Minuten
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Branding for Differential Advantage - 193 Minuten
Branding for Differential Advantage - 204 Minuten
Branding for Differential Advantage - 212 Minuten
Branding for Differential Advantage - 222 Minuten

4 AufgabenInsgesamt 60 Minuten

Module 2A Summative Quiz15 Minuten
Module 2B Summative Quiz15 Minuten
Module 2A Practice Quiz15 Minuten
Module 2B Practice Quiz15 Minuten

This module is focused on how to extend well-known brands into other products and services to enhance the value of the brand. Launching a new brand is outrageously expensive and therefore extending a brand which has strong loyalty is faster and cheaper.