enthaltenThis course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content Marketing
Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.
4.5
(4,652 Bewertungen)
Stufe Mittel
Einige einschlägige Kenntnisse erforderlich
Flexibler Zeitplan
Ca. 20 Stunden
In Ihrem eigenen Lerntempo lernen
97%
Den meisten Lernenden gefiel dieser Kurs
Kompetenzen, die Sie erwerben
- Kategorie: Management
- Kategorie: Writing
- Kategorie: Content Marketing
- Kategorie: Copywriting
Wichtige Details
Zertifikat zur Vorlage
Zu Ihrem LinkedIn-Profil hinzufügen
Bewertungen
5 Quizzes
Unterrichtet in Englisch
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 5 Module
In this module, you will be introduced to the content marketing ecosystem. You will be able to define what content marketing is and explain why it is important in today's market. You will discover the purpose of what content should be able to do and what makes content effective. You will discover the importance of how your own professional brand can play in the importance of your company's content marketing strategy and you will build your own professional brand. You will build a personal website to help build your brand and in the final lesson, you will be able to discuss the editorial process for content and describe the benefits and importance of having a content calendar.
Das ist alles enthalten
9 Videos3 Lektüren1 Quiz2 Diskussionsthemen
After reviewing this module you will be able to explain and apply the 7A Framework to your own content. You will be able to think strategically by creating context which leads to creating content that actually works. You will be able to practice and discuss why being agile an essential part of the framework. You will discuss the idea of being authentic as a professional and within your own organization. You will be able to capture your audience's attention with effective headlines. You will be able to apply the 1, 2, 3, 4, 5 formula to prompt your audience to take action. You will examine how to prioritize acceleration and present yourself as a likable authority to your network. You will discuss the critical relationship between authority and audience and be able to write with authority and confidence.
Das ist alles enthalten
10 Videos5 Lektüren1 Quiz3 Diskussionsthemen
In this module, you craft a content marketing strategy by first examining the journey of your buyer or audience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey. You will be able to develop empathy and experience maps and examine their purposes in a content marketing strategy. You will explore and be able to apply two essential elements for creating irresistible content.
Das ist alles enthalten
5 Videos2 Lektüren1 Quiz1 peer review1 Diskussionsthema
In this module, you will explore the various types of strategic content that go into an effective content marketing program. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. You will be able to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece.
Das ist alles enthalten
6 Videos6 Lektüren1 Quiz1 peer review1 Diskussionsthema
For this module, you should look at it as an added bonus of content. This module will have you examine the role ethics play in successful organizations. You will be able to manage not only your content, but how you should manage yourself as a professional and practice good ethics. You will be able to establish ethical and professional guidelines for content marketing and be able to build a relationship with your organizations legal team to help guide you against plagiarism and copyright laws. You will be introduced to the world of metrics for content marketers and identify and analyze which metrics you should pay special attention to. The final lessons will focus on opportunities for new media and platforms for your content. You will be able to discuss how to get better audio and video qualities through structuring and scripting multimedia content. You will also identify various kinds of multimedia content.
Das ist alles enthalten
8 Videos2 Lektüren1 Quiz1 Diskussionsthema
Dozent
Lehrkraftbewertungen
4.6 (1,548 Bewertungen)
Empfohlen, wenn Sie sich für Marketing interessieren
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AR
5
Geprüft am 2. Mai 2020
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5
Geprüft am 2. Jan. 2021
AM
5
Geprüft am 10. Apr. 2020
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