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Creating a Technology Startup Company

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen. Sehen Sie sich die Sprachen an, die wir anbieten.

Creating a Technology Startup Company

Dieser Kurs ist Teil von Spezialisierung „Technology Entrepreneurship“

Dozent: John E. Thomas

2.719 bereits angemeldet

Bei enthalten

Mehr erfahren

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

15 Bewertungen

Stufe Anfänger

Empfohlene Erfahrung

Flexibler Zeitplan

4 Wochen bei 10 Stunden eine Woche

In Ihrem eigenen Lerntempo lernen

Auf einen Abschluss hinarbeiten

Mehr erfahren

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

15 Bewertungen

Stufe Anfänger

Empfohlene Erfahrung

Flexibler Zeitplan

4 Wochen bei 10 Stunden eine Woche

In Ihrem eigenen Lerntempo lernen

Auf einen Abschluss hinarbeiten

Mehr erfahren

Was Sie lernen werden

By successfully completing this course, you will be able to describe the meaning of entrepreneurial systems thinking.
You will be able to identify the roles and responsibilities of founders, key management, and the board of directors.
You will also be able to summarize the components of operations in a technology startup and the value of tools for tracking metrics.
Lastly, you will be able to create Product, Market, and Management & Operations business plans.

Kompetenzen, die Sie erwerben

Kategorie: Operational Analysis
Kategorie: Engineering Management
Kategorie: Product Lifecycle Management
Kategorie: Governance
Kategorie: New Product Development
Kategorie: Target Market
Kategorie: Market Analysis
Kategorie: Business Planning
Kategorie: Customer Analysis
Kategorie: Operational Performance Management
Kategorie: Engineering
Kategorie: Entrepreneurship
Kategorie: Product Planning
Kategorie: People Management
Kategorie: Target Audience
Kategorie: Persona Development
Kategorie: Market Opportunities
Kategorie: Leadership and Management
Kategorie: Systems Thinking
Kategorie: Business Modeling

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

6 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Technology Entrepreneurship“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 5 Module

The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research concepts and tools are presented that learners will apply to their course projects. Founder, key manager, and board member considerations are examined, and the qualities of effective leadership are reviewed. The operational structures and processes of a tech startup are identified, and the Balanced Scorecard is presented as a tool for tracking critical performance metrics. Learners will create a first draft of Product, Market, and Management & Operations Plans for their new product or service ideas.

Creating a Startup Company can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

Moduldetails

The first session presents the startup business environment as a complex ecosystem. Entrepreneurial systems thinking is introduced along with a whole company perspective. Value chains and supply chains are reviewed, and the five stages of the technology adoption life cycle are examined.

Das ist alles enthalten

8 Videos13 Lektüren1 Aufgabe1 peer review

8 VideosInsgesamt 79 Minuten

Introduction6 Minuten
Business Models & Ecosystems5 Minuten
Entrepreneurial Systems Thinking11 Minuten
Integral Entrepreneurship — A Holistic Approach15 Minuten
Value Chains & Supply Chains13 Minuten
Technology Adoption Life Cycle Introduction12 Minuten
Technology Adoption Life Cycle Stages9 Minuten
Navigating the Technology Adoption Life Cycle7 Minuten

13 LektürenInsgesamt 282 Minuten

Course Updates and Accessibility Support1 Minute
Non-Credit Students: Welcome and Where to Find Help10 Minuten
Entrepreneurial Systems Thinking60 Minuten
Business Ecosystem3 Minuten
Systems Thinking20 Minuten
Entrepreneurial Ecosystem40 Minuten
Systems & Technology Entrepreneurship45 Minuten
Value Chains & Supply Chains30 Minuten
Value Chains & Supply Chains6 Minuten
Crossing the Chasm5 Minuten
Technology Adoption Lifecycle30 Minuten
Whole Product Concept12 Minuten
Technology Adoption Life Cycle20 Minuten

1 AufgabeInsgesamt 15 Minuten

Business Ecosystems15 Minuten

1 peer reviewInsgesamt 60 Minuten

Creating and Sustaining Value60 Minuten

The second session takes a detailed look at business models and introduces tools for constructing them. A Concept Quick Pitch is reviewed, and the core messages are defined. Business planning is presented as a dynamic process of processes with uses that may be internal or external to the firm.

Das ist alles enthalten

6 Videos9 Lektüren1 Aufgabe1 peer review

6 VideosInsgesamt 63 Minuten

Constructing Business Models9 Minuten
Business Model Lean Canvas8 Minuten
Concept Quick Pitch — Is this idea worth pursuing?9 Minuten
Introduction to Business Planning12 Minuten
Business Planning is a Process11 Minuten
The Lean Business Plan14 Minuten

9 LektürenInsgesamt 221 Minuten

Aligning Business Models with Purpose30 Minuten
Business Model Lean Canvas25 Minuten
Creating a Business Model Lean Canvas9 Minuten
Guy Kawasiki on Pitch Decks3 Minuten
Investor Pitch14 Minuten
Business Planning20 Minuten
How to Write a Business Plan45 Minuten
Business Plan Overview35 Minuten
The lean Startup Framework40 Minuten

1 AufgabeInsgesamt 15 Minuten

Business Models and Planning15 Minuten

1 peer reviewInsgesamt 60 Minuten

Business Model and Concept Pitch60 Minuten

This session presents the concepts and methods of market segmentation and sizing, identifying target customers, and constructing a customer persona. SWOT analysis is presented as a tool for examining competitive threats. Porter’s five forces are introduced to explain the operational dynamics of a firm.

Das ist alles enthalten

8 Videos10 Lektüren1 Aufgabe1 peer review

8 VideosInsgesamt 84 Minuten

Defining & Segmenting Your Target Customer8 Minuten
Constructing a Target Customer Persona7 Minuten
Design Thinking, Prototyping, & Testing10 Minuten
Target Customer Focus Groups, Surveys, & Interviews21 Minuten
Market Segmentation & Sizing10 Minuten
Market Segmentation & The Beach Head Market8 Minuten
Market Research & Competitive Analysis10 Minuten
Operational Dynamics: Porter's Five Forces11 Minuten

10 LektürenInsgesamt 220 Minuten

Customer Segmentation15 Minuten
Creating a Customer Persona30 Minuten
Prototyping & Design Thinking45 Minuten
Customer Interviews30 Minuten
Empathy Maps5 Minuten
Calculating Market Size30 Minuten
Market Sizing5 Minuten
Beachhead Market 5 Minuten
Competitive Analysis45 Minuten
SWOT Analysis10 Minuten

1 AufgabeInsgesamt 15 Minuten

Customers and Markets15 Minuten

1 peer reviewInsgesamt 120 Minuten

Customer Definition and Market Sizing120 Minuten

In this session, the roles and responsibilities of founders, key management, and board of directors are introduced. Some of the important considerations and strategies for recruiting and retaining key management and boards are presented. The importance of effective leadership that includes authenticity and emotional intelligence is reviewed.

Das ist alles enthalten

7 Videos11 Lektüren1 Aufgabe1 peer review

7 VideosInsgesamt 80 Minuten

Identifying Founders' Key Roles & Responsibilities14 Minuten
Leading with Authenticity8 Minuten
Board of Directors and Advisors14 Minuten
Recruiting and Retaining Board Members, Officers, & Key Management18 Minuten
Five Practices of Effective Leadership14 Minuten
Leading with Emotional Intelligence7 Minuten
Business Plan Outline: Product, Market, Management & Operations5 Minuten

11 LektürenInsgesamt 251 Minuten

Creating the Founder Team40 Minuten
Founder Authenticity10 Minuten
What is Authentic Leadership13 Minuten
Startup Board of Directors20 Minuten
Creating a Startup Board of Directors30 Minuten
Startup Employee Compensation15 Minuten
Five Practices of Exemplary Leadership30 Minuten
Learning How to Lead30 Minuten
Leadership and Emotional Intelligence45 Minuten
Why EQ is More Important than IQ8 Minuten
Introduction to Business Planning10 Minuten

1 AufgabeInsgesamt 15 Minuten

Leadership and Boards in Startups15 Minuten

1 peer reviewInsgesamt 90 Minuten

Management Strategy and Founder Roles90 Minuten

The last session looks at some of the practical operational questions and considerations faced by a new technology startup. The productization process is summarized and the concept and use of a minimum value product is introduced. The Balanced Scorecard is presented as a method and tool for tracking critical performance metrics. Product, Market, Management & Operations business plan outlines are presented.

Das ist alles enthalten

7 Videos9 Lektüren2 Aufgaben1 peer review

7 VideosInsgesamt 77 Minuten

What Are Operations in a Technology Startup?10 Minuten
Location and Facility10 Minuten
From Product Concept to Production7 Minuten
Planning, Resources, & Time Management20 Minuten
Balanced Scorecard17 Minuten
Product & Market Plan Outline7 Minuten
Management & Operations Plan Outline6 Minuten

9 LektürenInsgesamt 225 Minuten

Startup Operations10 Minuten
Operations Management35 Minuten
Startup Company Location20 Minuten
From Prototype to Production30 Minuten
Minimum Viable Product10 Minuten
Project Resource Management10 Minuten
Resource Planning30 Minuten
Measuring Performance with the Balanced Scorecard40 Minuten
Product Marketing40 Minuten

2 AufgabenInsgesamt 50 Minuten

Operations and Planning15 Minuten
Creating a Technology Startup Company35 Minuten

1 peer reviewInsgesamt 90 Minuten

Management & Operations Plan90 Minuten

Erwerben Sie ein Karrierezertifikat.

Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.

Auf einen Abschluss hinarbeiten

Dieses Kurs ist Teil des/der folgenden Studiengangs/Studiengänge, die von University of Colorado Boulderangeboten werden. Wenn Sie zugelassen werden und sich immatrikulieren, können Ihre abgeschlossenen Kurse auf Ihren Studienabschluss angerechnet werden und Ihre Fortschritte können mit Ihnen übertragen werden.¹